AI Chatbot for Websites (custom)

Overview

What we deliver

We build custom AI chatbots for websites that answer product questions, qualify leads, and book meetings using your own content and CRM.

We design and ship AI chatbots that fit how your site, product, and sales team actually work. The bot is grounded in your documentation, pricing pages, and approved knowledge, with retrieval that keeps answers current as content changes. We define intents for sales, support, and self-serve flows, then connect the bot to your CRM, calendar, and ticketing tools. Conversation design covers tone, fallback rules, and escalation to humans during business hours. We add lead capture, qualification questions, and routing logic that sends qualified visitors to the right rep or sequence. After launch, we review conversations weekly, tag gaps, and refine prompts and content. The outcome is a chatbot that deflects routine questions, accelerates the buying journey, and gives your team clean records of every conversation it has.

Fit Check

Built for teams like yours

Who it's for

B2B SaaS sites
Professional services firms
E-commerce stores with complex catalogs
Education and training providers
Marketing teams running paid traffic

Pain points we solve

Slow replies to website inquiries
Repetitive product and pricing questions
Low conversion on high-traffic pages
Generic chatbots that frustrate visitors
Lost leads outside business hours

What's included

Capabilities

Everything we cover in this engagement.

Knowledge base ingestion
Retrieval-augmented answering
Intent and flow design
Lead qualification logic
CRM and calendar integration
Live chat handoff
Analytics and tagging
Weekly tuning and review

How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Audit

We review site, content, and current chat data.

02

Design

We map intents, flows, and qualification rules.

03

Build

We train the bot on your content and integrate systems.

04

Launch

We deploy with monitoring and human escalation.

05

Improve

We review transcripts weekly and refine the bot.

What you get

Deliverables & outcomes

What you get

Deployed website chatbot
Knowledge base index
Conversation flow library
CRM and calendar integration
Analytics dashboard
Weekly improvement report

Outcomes you can expect

Higher lead capture rate
Faster response on the site
Lower support ticket volume
More qualified pipeline
Clearer visibility into visitor questions

Timeline

3 to 6 weeks

Engagement

Monthly retainer, Project, Sprint

Tools we use

OpenAI, Pinecone, Intercom, HubSpot, Webflow

KPIs we track

Containment rate, Lead capture rate, Booked meetings, Answer accuracy, CSAT

Client stories

What clients say

"

We had been prototyping an AI quoting agent for nine months and could not get it past demo quality. They came in, scoped a real eval set, swapped our retrieval layer, and added guardrails for the edge cases that kept burning us. Went live in seven weeks. It now handles 41 percent of inbound quote requests without a human touching them.

Kyle A.

"

Our SDRs were spending two hours a day copying lead data between Salesforce, Outreach, and a Google Sheet nobody owned. They mapped the whole flow, stitched it together in n8n, and added a dedupe step we did not even know we needed. Got 38 hours a week back across the team. The SDRs were the ones who pushed to expand it further.

Rebecca F.

Proof