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Accounting & Finance

SaaS Metrics Accounting (MRR, ARR, Churn)

Accounting and metrics for subscription businesses.

Overview

What we deliver

We close the books, recognize revenue under ASC 606 or IFRS 15, and report MRR, ARR, churn, and unit economics that investors trust.

We provide accounting and metrics services for SaaS and subscription companies running on Stripe, Chargebee, Recurly, Maxio, and HubSpot. Our team builds a chart of accounts that separates subscription, services, and one-time revenue, then recognizes revenue under ASC 606 for US GAAP or IFRS 15 for international reporting. We tie billing system data to the general ledger, post deferred revenue schedules, and reconcile customer balances each month. Alongside the close, we produce a metrics pack covering MRR, ARR, net new and expansion bookings, gross and net revenue retention, logo and revenue churn, CAC, payback period, and burn multiple. Reports are built so founders, CFOs, and boards can read them without translation, and so investors can validate them in due diligence. Whether you are pre-seed, scaling through Series B, or preparing for audit, we keep the books current and the metrics defensible.

Fit Check

Built for teams like yours

Who it's for

  • Seed to Series B SaaS founders
  • Subscription and usage-based startups
  • Fractional CFOs needing operations support
  • Boards preparing for fundraising
  • Founders heading into audit

Pain points we solve

  • MRR and ARR that do not match the ledger
  • Deferred revenue confusion at month end
  • Investor metrics built from spreadsheets that break
  • Revenue recognition gaps under ASC 606 or IFRS 15
  • Churn and retention numbers that vary by report
What's included

Capabilities

Everything we cover in this engagement.

  • Subscription revenue recognition
  • Deferred revenue scheduling
  • MRR and ARR reporting
  • Churn and retention analysis
  • CAC and payback reporting
  • Billing-to-ledger reconciliation
  • Monthly close and management pack
  • Audit support and PBC lists
How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Diagnostic

We review your billing stack, contracts, and current accounting policies.

02

Policy setup

We document revenue policies under ASC 606 or IFRS 15.

03

Integration

We connect billing data to the general ledger and build metric definitions.

04

Monthly cadence

We close the books, post deferred revenue, and publish the metrics pack.

05

Board prep

We support board, investor, and audit conversations with clear schedules.

What you get

Deliverables & outcomes

What you get

  • Monthly financial statements
  • MRR and ARR waterfall
  • Deferred revenue schedule
  • Cohort retention report
  • CAC, LTV, and payback summary
  • Board-ready metrics pack

Outcomes you can expect

  • Investor-ready financials
  • Defensible SaaS metrics
  • Compliant revenue recognition
  • Shorter audit timelines
  • Faster fundraising diligence
Timeline

3 to 6 weeks for setup, then monthly cadence

Engagement

Monthly retainer, Project, Sprint

Tools we use

QuickBooks Online, NetSuite, Stripe, Chargebee, Maxio

KPIs we track

MRR growth, Net revenue retention, Gross margin, CAC payback, Burn multiple

Client stories

What clients say

"

Our old site was a Frankenstein of three previous agencies. We gave them a hard launch date tied to a trade show and they actually hit it. 47 templates, full product catalog migration, no broken redirects on go-live day. Our previous vendor missed the same deadline twice. This time my phone stayed quiet on launch morning.

Marcus L.
"

Two weeks before our seed round we still did not have a defensible model. Their fractional CFO rebuilt our three-statement forecast, pressure-tested the assumptions, and walked me through every line before the partner meeting. We closed 1.4M on the terms we wanted. The investor specifically called out how clean the financials looked compared to the last five decks she had seen.

Hannah B.
FAQ

Frequently asked questions

Quick answers to the questions we hear most.

Do you follow ASC 606 or IFRS 15?
Both. We apply the standard that matches your reporting requirement and document the policy.
Can you fix MRR that does not match the GL?
Yes, we rebuild the bridge between billing and the ledger and reconcile each month going forward.
Do you support usage-based pricing?
We handle subscription, usage, hybrid, and overage models with the right deferral and recognition logic.
Will you join board meetings?
We can present financial and metric sections directly or brief your CFO ahead of the meeting.
Do you help during audits?
Yes, we prepare PBC schedules, support sampling, and respond to auditor questions for US, UK, and Canadian firms.

Need investor-ready SaaS metrics?

Let us close your books and build a metrics pack your board and investors trust.