Core Web Vitals Optimization

Overview

What we deliver

We tune LCP, INP, and CLS scores so your pages meet Google thresholds and deliver a smoother user experience across templates.

Core Web Vitals are now a confirmed ranking factor, and pages that fail thresholds risk losing visibility in search results. Our Core Web Vitals Optimization service targets the three key metrics Google measures: Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift. We pull field data from Chrome User Experience Report and combine it with lab testing to identify which templates and elements are dragging down your scores. Then we engineer fixes that address each metric directly, from prioritizing hero image delivery and reducing main thread work to stabilizing layout containers and trimming render-blocking dependencies. We track scores through Search Console and analytics dashboards, retesting after every change to confirm gains hold up under real-world conditions. We finish with documentation and training so your internal team can maintain pass rates as content and code evolve over time.

Fit Check

Built for teams like yours

Who it's for

Sites failing Core Web Vitals in Search Console
Brands losing organic traffic to faster competitors
Marketing teams with SEO ranking targets
Ecommerce stores monitoring page experience
Publishers reliant on search distribution

Pain points we solve

Pages failing LCP threshold of 2.5 seconds
High INP scores hurting interactivity
Layout shifts disrupting user reading
Search Console flagging poor URL groups
Ranking drops tied to page experience signals

What's included

Capabilities

Everything we cover in this engagement.

Field and lab data analysis
LCP element identification and prioritization
Main thread work reduction for INP
Layout shift root cause analysis
Font and image loading optimization
Third party script auditing
Template level testing across devices
Score monitoring dashboard setup

How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Vitals audit

We pull CrUX and lab data to map current scores by template.

02

Diagnosis

We identify the specific elements and scripts hurting each metric.

03

Fix engineering

We build and test targeted fixes for LCP, INP, and CLS in staging.

04

Rollout

We deploy fixes to production with monitoring active from day one.

05

Validation

We confirm field data reflects pass rates and document final scores.

What you get

Deliverables & outcomes

What you get

Core Web Vitals audit report
Template by template score breakdown
Engineered fixes for all three metrics
Monitoring dashboard for ongoing tracking
Search Console improvement timeline
Maintenance playbook for your team

Outcomes you can expect

Pass rates above Google thresholds
Improved page experience signals in search
Stable rankings on key landing pages
Better user interaction metrics
Reduced complaints about page jank

Timeline

3 to 6 weeks

Engagement

Monthly retainer, Project, Sprint

Tools we use

PageSpeed Insights, Chrome DevTools, Search Console, CrUX Dashboard, WebPageTest

KPIs we track

Largest contentful paint, Interaction to next paint, Cumulative layout shift, Pass rate percentage, Field data trend

Client stories

What clients say

"

My books were 90 days behind and I was avoiding my accountant. They cleaned up nine months of mis-categorized Shopify and Stripe entries, set up proper rules in QuickBooks, and now my close lands on day four of every month. First time in three years I opened a P&L without wincing. Cash forecasting actually makes sense now.

D.R.

"

We had 14 cornerstone pages stuck on page two for 18 months. Their SEO crew rewrote the internal linking, cleaned up our schema, and shipped 22 supporting briefs over a quarter. Eight of those pages broke top three by month five. Organic pipeline went from a trickle to our second-largest source. Felt like watching interest compound.

James T.

Proof