Plugin & Theme Development

Overview

What we deliver

We build custom WordPress plugins and themes that solve real workflow needs, follow core standards, and stay easy to maintain.

We design and build custom WordPress plugins and themes for [BRAND] clients who have outgrown off-the-shelf options. Our team writes code that follows WordPress coding standards, uses block-first patterns, and integrates cleanly with REST and GraphQL endpoints. Plugins are scoped, tested, and shipped with admin interfaces your editors can actually use. Themes are built block-native, with reusable patterns, full site editing support, and design tokens that match your brand system. We handle migration from page builders, custom post types, taxonomies, ACF setups, and integrations with CRMs, payment processors, and learning management systems. Every project includes documentation, version control, and an update path. If you plan to distribute on the WordPress.org repository or the Envato marketplace, we prepare your assets, readme, and security review. The goal is software you own and can hand to any developer in five years.

Fit Check

Built for teams like yours

Who it's for

Publishers with custom content models
Membership site operators
E-commerce brands on WooCommerce
Agencies reselling custom builds
Product teams shipping to wordpress.org

Pain points we solve

Page builder bloat and slow pages
Editor confusion with stock themes
Missing integrations with internal tools
Conflicts between stacked plugins
Hard-to-update inherited code

What's included

Capabilities

Everything we cover in this engagement.

Block theme development
Plugin architecture
Gutenberg block creation
WooCommerce customization
REST and GraphQL APIs
ACF and custom fields
WP-CLI commands
Marketplace submission prep

How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Discover

We map editorial flows, integrations, and performance goals.

02

Architect

We draft the data model, file structure, and dependencies.

03

Build

We develop in sprints with previews and editor walkthroughs.

04

Test

We run unit, integration, and accessibility checks.

05

Launch

We deploy, document, and train your team.

What you get

Deliverables & outcomes

What you get

Source code in your repo
Block patterns library
Plugin admin UI
Editor documentation
Migration scripts
Release notes

Outcomes you can expect

Faster page loads
Happier content editors
Lower plugin sprawl
Cleaner upgrade path
Better Lighthouse scores

Timeline

6 to 14 weeks

Engagement

Monthly retainer, Project, Sprint

Tools we use

WordPress, ACF, Gutenberg, WP-CLI, PHPUnit

KPIs we track

Page weight, time to interactive, editor task time, plugin count, code coverage

Client stories

What clients say

"

Holiday season was about to break us. We needed 22 agents in six weeks and our internal hiring pipeline could not move that fast. They staffed it, trained on our tone guide, and ran nesting alongside our senior reps. CSAT actually went up by three points during peak. First Q4 in four years my support lead took her vacation.

Tom H.

"

Our SDRs were spending two hours a day copying lead data between Salesforce, Outreach, and a Google Sheet nobody owned. They mapped the whole flow, stitched it together in n8n, and added a dedupe step we did not even know we needed. Got 38 hours a week back across the team. The SDRs were the ones who pushed to expand it further.

Rebecca F.

Proof