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Digital Marketing

Healthcare Marketing

Compliant marketing programs for providers, healthtech firms, and life sciences brands.

Overview

What we deliver

We run healthcare marketing programs across SEO, paid, and content with HIPAA, MHRA, and TGA awareness, focused on patient acquisition and B2B pipeline.

Healthcare marketing demands accuracy, compliance, and audience sensitivity. We work with providers, multi-location practices, healthtech platforms, and life sciences companies to design programs that respect regional rules while still producing measurable growth. For providers, we build local SEO, Google Ads, and reputation programs that drive bookings while keeping patient data outside marketing tools. For healthtech and B2B life sciences clients, we run demand generation, ABM, and content programs targeted at clinicians, administrators, and payers. All campaigns are reviewed against HIPAA, MHRA, TGA, and platform health policies, with documented approval workflows. We also help with content medical review, claim substantiation, and adverse event handling processes. Reporting focuses on cost per patient acquisition, appointment volume, qualified B2B opportunities, and brand search lift. The result is a marketing program that protects your license to operate while growing the patient panel or pipeline you need.

Fit Check

Built for teams like yours

Who it's for

  • Multi-location clinics and groups
  • Hospital and health system marketing teams
  • Healthtech SaaS companies
  • Medical device and life sciences firms
  • Specialty providers and surgical centers

Pain points we solve

  • Marketing platforms restricting health content
  • Compliance fears slowing campaigns
  • Inconsistent appointment volume
  • Low local search visibility
  • Weak differentiation in commoditized markets
What's included

Capabilities

Everything we cover in this engagement.

  • Local SEO for multi-location practices
  • Google and Bing Ads for health categories
  • HIPAA-conscious analytics setup
  • Patient acquisition lifecycle
  • Reputation and review management
  • B2B demand generation for healthtech
  • Clinician and payer ABM
  • Medical content and editorial review
  • Landing pages and conversion design
  • Compliance documentation and approvals
How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Compliance and audit

We review current activity for risk and opportunity.

02

Strategy

We plan channels, audiences, and content with legal input.

03

Build

We produce assets, configure tracking, and document approvals.

04

Launch

We run campaigns and monitor compliance daily.

05

Optimize and report

We track acquisition cost, volume, and audit signals.

What you get

Deliverables & outcomes

What you get

  • Compliant campaign assets
  • HIPAA-aware analytics setup
  • Local SEO infrastructure
  • Reputation management workflow
  • Content with medical review
  • Monthly performance and compliance report

Outcomes you can expect

  • Steady patient or pipeline volume
  • Lower cost per acquisition
  • Improved local search rankings
  • Stronger reputation and review profile
  • Documented compliance position
Timeline

6 to 8 weeks to launch, ongoing monthly retainer

Engagement

Monthly retainer, Multi-location program, Project-based campaign

Tools we use

HubSpot, Salesforce Health Cloud, Google Ads, Bing Ads, Yext, BirdEye, Doctor.com, Webflow, GA4

KPIs we track

Cost per acquisition, appointments booked, no-show rate, qualified opportunities, review rating, organic visibility

Client stories

What clients say

"

We had 14 cornerstone pages stuck on page two for 18 months. Their SEO crew rewrote the internal linking, cleaned up our schema, and shipped 22 supporting briefs over a quarter. Eight of those pages broke top three by month five. Organic pipeline went from a trickle to our second-largest source. Felt like watching interest compound.

James T.
"

Our LCP was 4.8 seconds and Google was punishing us for it. They audited the build, dumped two plugins we did not need, moved hero images to a real CDN, and rewrote the critical CSS. LCP came down to 1.6 seconds within three weeks. Bounce rate on the pricing page dropped by a quarter without us touching the copy.

Sarah K.
FAQ

Frequently asked questions

Quick answers to the questions we hear most.

Do you understand HIPAA requirements?
Yes. We build analytics, ads, and CRM workflows that avoid PHI in marketing tools and document compliance for your security team.
Can you run ads in restricted health categories?
Yes. We work within Google, Meta, and Bing health policies, including certification where required, and we craft creative that passes review.
Do you provide medical review of content?
We coordinate with your clinical leads or our network of reviewers to ensure content is accurate and appropriate before publication.
Can you work across multiple regions?
Yes. We adapt creative and compliance approach for FDA, MHRA, TGA, and Health Canada contexts as needed.
Do you support healthtech B2B as well as providers?
Yes. Roughly half of our healthcare clients are B2B healthtech and life sciences firms targeting clinicians, administrators, and payers.

Ready to grow without compliance worries?

Speak with our healthcare team about a compliant marketing program for your organization.