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Digital Marketing

E-commerce Marketing (Shopify, D2C)

Performance-led e-commerce marketing for Shopify and D2C brands focused on profitable growth.

Overview

What we deliver

We run paid media, email, SEO, and conversion programs for Shopify and D2C brands to grow revenue while protecting margin and customer lifetime value.

Our e-commerce marketing service supports Shopify and D2C brands through the full customer lifecycle. We start with a profitability audit covering blended ROAS, contribution margin, and lifetime value, then build a channel plan that balances acquisition and retention. On the paid side we run Meta, Google, TikTok, and Pinterest with structured creative testing and tight account hygiene. On retention we operate email and SMS programs across welcome, browse abandonment, cart recovery, post-purchase, and winback flows. We also handle on-site CRO, product page optimization, and SEO for category and informational keywords that drive sustainable traffic. Reporting is centered on contribution margin and customer LTV rather than vanity metrics, with weekly creative reviews and monthly profitability deep dives. The result is a coordinated growth engine that scales revenue without breaking unit economics, and a roadmap for sustainable customer acquisition.

Fit Check

Built for teams like yours

Who it's for

  • Shopify and Shopify Plus merchants
  • D2C brands scaling past first million
  • Founders without an in-house growth team
  • Brands rebuilding after iOS attribution loss
  • Multi-SKU retailers with margin pressure

Pain points we solve

  • ROAS dropping with no clear cause
  • Heavy reliance on a single channel
  • Low repeat purchase rates
  • Creative fatigue on Meta and TikTok
  • No clear view of contribution margin
What's included

Capabilities

Everything we cover in this engagement.

  • Paid social on Meta, TikTok, Pinterest
  • Google Ads Search, Shopping, Performance Max
  • Email and SMS lifecycle flows
  • Creative production and testing
  • Shopify CRO and product page optimization
  • SEO for category and content pages
  • Influencer and UGC sourcing
  • Subscription and retention strategy
  • Attribution and profit dashboarding
  • Promotion and launch calendar planning
How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Profitability audit

We assess channels, margin, LTV, and creative health.

02

Channel and lifecycle plan

We design acquisition and retention programs together.

03

Build and launch

We set up campaigns, flows, and on-site tests.

04

Scale and iterate

We rotate creatives, expand winners, and improve conversion.

05

Report on profit

We review contribution margin and LTV monthly.

What you get

Deliverables & outcomes

What you get

  • Growth and lifecycle plan
  • Live paid campaigns by channel
  • Email and SMS flow library
  • On-site CRO test roadmap
  • Creative production calendar
  • Profit and channel dashboard

Outcomes you can expect

  • Profitable customer acquisition cost
  • Higher repeat purchase rate
  • Improved blended ROAS
  • Lower reliance on discounting
  • Clear view of channel contribution
Timeline

4 to 6 weeks to launch, ongoing monthly retainer

Engagement

Monthly retainer, Performance plus retainer, Project-based audit

Tools we use

Shopify, Meta Ads, Google Ads, TikTok Ads, Klaviyo, Postscript, Triple Whale, Northbeam, GA4, Recharge

KPIs we track

Blended ROAS, CAC, contribution margin, LTV, repeat rate, AOV, conversion rate, email revenue share

Client stories

What clients say

"

Our SDRs were spending two hours a day copying lead data between Salesforce, Outreach, and a Google Sheet nobody owned. They mapped the whole flow, stitched it together in n8n, and added a dedupe step we did not even know we needed. Got 38 hours a week back across the team. The SDRs were the ones who pushed to expand it further.

Rebecca F.
"

We were paying three agencies and a lifecycle freelancer to argue over attribution. RevoraOps absorbed all of it in 30 days, killed our worst-performing Meta ad sets, and rebuilt the welcome flow from scratch. CAC dropped 31 percent in the first full month. Honestly the relief of having one weekly call instead of four was worth it alone.

Megan W.
FAQ

Frequently asked questions

Quick answers to the questions we hear most.

Do you work with Shopify Plus?
Yes. We work across Shopify and Shopify Plus, including custom theme work, Launchpad, and Flow automations.
How do you measure profitability?
We track contribution margin after COGS, shipping, fees, and ad spend, plus customer LTV cohorts so spend decisions reflect real profit.
Will you produce creative?
Yes. We brief creators, edit UGC, and produce static and video ads, plus on-site lifestyle content.
Can you fix attribution post iOS?
We combine platform reporting, server-side tracking, and tools like Triple Whale or Northbeam to give a defensible view of channel performance.
Do you help with email and SMS?
Yes. Email and SMS are core to the engagement and typically drive a meaningful share of revenue.

Ready to grow revenue without breaking margin?

Talk to our team about an e-commerce growth program for your Shopify or D2C brand.