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Digital Marketing

Education / EdTech Marketing

Enrollment and B2B programs for schools, universities, and EdTech platforms.

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Overview

What we deliver

We run education and EdTech marketing programs that grow student enrollment, course signups, and B2B sales to schools, districts, and corporate buyers.

Education marketing spans two audiences with different motions, learners and institutional buyers, and we run programs for both. For schools, universities, and online course providers we focus on enrollment funnels from awareness through application or signup, with paid acquisition, SEO, content, and lifecycle nurture mapped to academic calendars. For EdTech platforms selling to K12 districts, higher education, or enterprises, we apply B2B demand generation and ABM tuned to long procurement cycles and committee-based decisions. We support parent and learner segments with multilingual creative where needed, and we build counselor outreach programs for institutional sales. Compliance with FERPA, GDPR-K, and regional advertising rules around education is built into our analytics and consent flows. Reporting covers cost per enrolled student, application conversion, qualified institutional opportunities, and renewal indicators. The result is steady enrollment growth or institutional pipeline tied to academic and contract cycles.

Fit Check

Built for teams like yours

Who it's for

  • Higher education marketing teams
  • K12 schools and groups
  • Online course and bootcamp providers
  • EdTech SaaS selling to institutions
  • Corporate learning platforms

Pain points we solve

  • Volatile enrollment between intakes
  • High cost per applicant
  • Long procurement cycles with weak nurture
  • Multiple stakeholder buying with no ABM
  • Compliance friction in analytics and ads
What's included

Capabilities

Everything we cover in this engagement.

  • Enrollment funnel design and tracking
  • Paid search and social for learner acquisition
  • SEO for program and topic queries
  • Application and signup lifecycle email
  • Content for parents, learners, and counselors
  • B2B demand generation for EdTech
  • ABM for district and enterprise sales
  • Webinar and event programs
  • Compliance with FERPA and GDPR-K
  • Reporting tied to academic calendars
How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Audit and segments

We review funnels for learners and institutional buyers.

02

Plan

We map programs to intakes, terms, and procurement cycles.

03

Build and launch

We set up campaigns, content, and nurture flows.

04

Engage and qualify

We move prospects from interest to application or demo.

05

Report and iterate

We track enrollments and pipeline by cohort and segment.

What you get

Deliverables & outcomes

What you get

  • Enrollment and pipeline plan
  • Live paid and SEO campaigns
  • Application and demo funnels
  • Lifecycle email and SMS flows
  • Content for learners and institutions
  • Cohort-level performance dashboard

Outcomes you can expect

  • Steady enrollment across intakes
  • Lower cost per enrolled student
  • Stronger institutional pipeline
  • Higher application completion rates
  • Clear ROI by program or contract
Timeline

6 to 8 weeks to launch, programs aligned to academic year

Engagement

Annual retainer, Intake-based campaign, Quarterly EdTech program

Tools we use

HubSpot, Salesforce Education Cloud, Slate, Element451, Google Ads, Meta Ads, LinkedIn Ads, GA4, Webflow

KPIs we track

Cost per enrolled student, application rate, demo to deal, contract value, renewal rate, organic visibility

Client stories

What clients say

"

We were paying three agencies and a lifecycle freelancer to argue over attribution. RevoraOps absorbed all of it in 30 days, killed our worst-performing Meta ad sets, and rebuilt the welcome flow from scratch. CAC dropped 31 percent in the first full month. Honestly the relief of having one weekly call instead of four was worth it alone.

Megan W.
"

Our old site was a Frankenstein of three previous agencies. We gave them a hard launch date tied to a trade show and they actually hit it. 47 templates, full product catalog migration, no broken redirects on go-live day. Our previous vendor missed the same deadline twice. This time my phone stayed quiet on launch morning.

Marcus L.
Proof

Related case studies

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FAQ

Frequently asked questions

Quick answers to the questions we hear most.

Do you understand FERPA and student data rules?
Yes. We design tracking and CRM workflows that keep student records protected and out of marketing platforms where required.
Can you align campaigns to academic terms?
Yes. We plan acquisition and nurture timelines around your intake calendar, including early decision and clearing periods where relevant.
Do you market to parents as well as students?
Yes. We segment audiences and creative for parents, learners, and counselors, with multilingual support where needed.
Can you support institutional B2B sales?
Yes. We run demand generation, ABM, and event programs targeting district leaders, faculty, and procurement teams.
How do you handle long procurement cycles?
We use lifecycle nurture, decision-maker content, and stakeholder mapping to keep deals progressing through committee review.

Want stronger enrollment or EdTech pipeline?

Talk to our team about a program built for your intakes and institutional buyers.

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