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Digital Marketing

LinkedIn Ads

Reach decision-makers and drive pipeline with disciplined LinkedIn advertising

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Overview

What we deliver

LinkedIn Ads programs for B2B brands that need to reach senior, hard-to-target audiences with precision, from demand gen and ABM to lead capture and event promotion.

LinkedIn is the highest-precision B2B advertising platform and one of the easiest to waste money on. Premium CPMs only pay off when targeting, creative, and measurement are all dialed in. We help B2B brands build LinkedIn programs that drive real pipeline: sharp ICP-driven targeting, ABM-style account targeting, creative that earns attention from senior buyers, and offline conversion imports that connect ad spend to closed-won revenue. We treat LinkedIn as a long-cycle channel and measure it accordingly.

Fit Check

Built for teams like yours

Who it's for

  • B2B SaaS, services, and tech brands
  • Companies running account-based marketing (ABM) programs
  • Brands targeting senior decision-makers in specific industries
  • Event marketers driving registrations or demo bookings
  • Recruiting and employer-brand campaigns

Pain points we solve

  • High CPMs and CPLs without quality to match
  • Targeting that pulls in junior or wrong-fit audiences
  • No connection between LinkedIn spend and CRM pipeline
  • Creative that fails to earn attention from senior buyers
  • ABM programs that lack a paid layer
What's included

Capabilities

Everything we cover in this engagement.

  • ICP and audience strategy
  • Account-based and matched audience targeting
  • Sponsored content, message, document, and event ads
  • Lead Gen Forms and conversion tracking
  • ABM coordination with sales and SDR teams
  • Creative briefs and content production
  • Offline conversion imports from CRM
  • Multi-step nurture campaign structures
How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

ICP & Account Map

We define audiences, target accounts, and journey stages.

02

Creative & Offer

We design creative and offers built for senior B2B attention.

03

Launch & Track

We launch campaigns with proper tracking and CRM integration.

04

Optimize

We refine audiences, creative, and bids on a weekly cadence.

05

Pipeline Review

We report against pipeline and closed-won, not just leads.

What you get

Deliverables & outcomes

What you get

  • LinkedIn strategy and audience plan
  • Creative concepts and assets
  • Campaign builds across selected ad types
  • CRM integration and offline conversion import
  • Weekly optimization log
  • Monthly pipeline and revenue reports

Outcomes you can expect

  • Higher-quality leads from ICP-fit accounts
  • Lower cost per qualified pipeline opportunity
  • Better alignment between marketing and sales
  • Measurable contribution to closed-won revenue
  • Stronger brand presence among target accounts
Timeline

Strategy in 3-4 weeks; pipeline impact from month 2-3

Engagement

Monthly retainer, ABM-aligned project, Always-on plus event burst

Tools we use

LinkedIn Campaign Manager, LinkedIn Insight Tag, LinkedIn Conversions API, HubSpot or Salesforce, GA4, Looker Studio

KPIs we track

MQL volume, Cost per qualified lead, Pipeline created, Closed-won revenue, Account engagement, Reach within target accounts

Client stories

What clients say

"

We had 14 cornerstone pages stuck on page two for 18 months. Their SEO crew rewrote the internal linking, cleaned up our schema, and shipped 22 supporting briefs over a quarter. Eight of those pages broke top three by month five. Organic pipeline went from a trickle to our second-largest source. Felt like watching interest compound.

James T.
"

We had been prototyping an AI quoting agent for nine months and could not get it past demo quality. They came in, scoped a real eval set, swapped our retrieval layer, and added guardrails for the edge cases that kept burning us. Went live in seven weeks. It now handles 41 percent of inbound quote requests without a human touching them.

Kyle A.
Proof

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FAQ

Frequently asked questions

Quick answers to the questions we hear most.

Are LinkedIn CPMs really worth it?
For high ACV B2B, yes. When you are selling to a small, well-defined audience and the lifetime value is high, LinkedIn's precision more than offsets the CPMs.
Do you do ABM as well as broader demand gen?
Yes. We run pure ABM, broad ICP-based campaigns, and hybrid models depending on your target account density and sales motion.
How do you measure pipeline impact?
We import offline conversions from your CRM and report on MQL, pipeline, and closed-won by source, persona, and campaign.
What creative works best?
Document ads, short videos, and thought-leadership-style content from people, not brands. We design creative that earns attention from senior buyers.
What's the minimum budget?
We work best with at least $10K per month on LinkedIn, where audience scale and creative volume start to pay back. Smaller is possible with focused goals.

Want to turn LinkedIn into a pipeline engine?

Book a call to discuss your ICP, accounts, and goals.

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