Google Ads (Search, Display, Shopping, Performance Max)
Profitable paid search, shopping, and Performance Max at every funnel stage
What we deliver
Google Ads programs that turn budget into qualified pipeline and revenue, across Search, Display, Shopping, YouTube, and Performance Max, with clean tracking and ruthless conversion measurement.
Google Ads is the largest paid acquisition channel in the world, and the easiest to waste money on. We build paid search programs around measurable revenue, not impressions or click volume. That means tight account structure, clean conversion tracking, smart bidding paired with strong feeds, and creative that earns the click. We manage Search, Display, Shopping, YouTube, and Performance Max campaigns as a coordinated system, with weekly optimization and monthly business reviews. Every dollar is traceable to an outcome, every campaign is tied to a goal, and every test is designed to teach us something we can act on.
Built for teams like yours
Who it's for
- B2B and B2C brands scaling paid acquisition
- E-commerce retailers running Shopping and Performance Max
- SaaS companies driving demo requests and trial sign-ups
- Lead-gen businesses with measurable cost-per-acquisition targets
- Enterprises consolidating accounts across multiple agencies
Pain points we solve
- Wasted spend on broad match and unmonitored search terms
- Performance Max acting as a black box with no visibility
- Conversion tracking that under or over-reports results
- Stagnant CPAs and declining ROAS
- Creative that fails to differentiate in crowded SERPs
Capabilities
Everything we cover in this engagement.
- Account structure and audit
- Search campaign management
- Performance Max strategy and asset groups
- Shopping feed optimization
- Display and remarketing
- YouTube and demand gen campaigns
- Conversion tracking and offline conversion imports
- Bid strategy and smart bidding optimization
- Ad copy, RSAs, and creative testing
- Negative keyword and search-term hygiene
- Audience and first-party data activation
Our process
A clear, predictable path from kickoff to outcomes.
Account Audit
We assess account structure, tracking, creative, and historical performance.
Strategy & Forecast
We model spend, conversions, and revenue against your growth goals.
Build & Launch
We restructure or rebuild campaigns and ship clean conversion tracking.
Optimize Weekly
We tune bids, search terms, creative, and audiences every week.
Review & Scale
We hold monthly business reviews and scale what is working.
Deliverables & outcomes
What you get
- Google Ads account audit
- Forecast and growth plan
- Rebuilt or restructured campaigns
- Conversion tracking and offline conversion setup
- Weekly optimization log
- Monthly performance dashboards
- Quarterly business reviews
Outcomes you can expect
- Higher return on ad spend
- Lower cost per qualified lead or acquisition
- Cleaner attribution and conversion data
- Faster, more confident scaling of spend
- Better creative, better audiences, better outcomes
What clients say
Our LCP was 4.8 seconds and Google was punishing us for it. They audited the build, dumped two plugins we did not need, moved hero images to a real CDN, and rewrote the critical CSS. LCP came down to 1.6 seconds within three weeks. Bounce rate on the pricing page dropped by a quarter without us touching the copy.
We had been prototyping an AI quoting agent for nine months and could not get it past demo quality. They came in, scoped a real eval set, swapped our retrieval layer, and added guardrails for the edge cases that kept burning us. Went live in seven weeks. It now handles 41 percent of inbound quote requests without a human touching them.
Related case studies
12 locations on one stack, 14-day close cut to 5
Centralized bookkeeping across 12 clinics. Close cycle from 6 weeks to 6 days.
Read story Regulated FinTech operating in UK and US-EastKYC review cut from 5 days to 4 hours
AI-assisted KYC pre-screening cut onboarding from 5 days to 4 hours.
Read storyYou may also need
Microsoft / Bing Ads
Tap into a high-value, lower-competition paid search audience
Microsoft Ads programs that unlock the often-overlooked Bing, Yahoo, and AOL network, frequently delivering lower CPCs and higher-converting audiences for B2B and…
ExploreYouTube Ads
Drive demand and conversions with measurable video advertising at scale
YouTube Ads programs that combine creative storytelling with conversion-grade measurement, from in-stream and bumpers to demand gen and shoppable formats.
ExploreMeta Ads (Facebook & Instagram)
Profitable, creative-led campaigns across Facebook, Instagram, and Messenger
Meta Ads programs built on great creative, sharp audience strategy, and measurement that connects spend to revenue across Facebook, Instagram, Messenger, and…
ExploreFrequently asked questions
Quick answers to the questions we hear most.
Do you require a minimum ad spend?
How do you handle Performance Max visibility?
Will you rebuild the account or work in what we have?
How do you measure success?
Can you coordinate with our in-house team?
Want more revenue from every dollar in Google Ads?
Book a call to discuss your account, goals, and growth potential.