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Digital Marketing

Google Ads (Search, Display, Shopping, Performance Max)

Profitable paid search, shopping, and Performance Max at every funnel stage

Overview

What we deliver

Google Ads programs that turn budget into qualified pipeline and revenue, across Search, Display, Shopping, YouTube, and Performance Max, with clean tracking and ruthless conversion measurement.

Google Ads is the largest paid acquisition channel in the world, and the easiest to waste money on. We build paid search programs around measurable revenue, not impressions or click volume. That means tight account structure, clean conversion tracking, smart bidding paired with strong feeds, and creative that earns the click. We manage Search, Display, Shopping, YouTube, and Performance Max campaigns as a coordinated system, with weekly optimization and monthly business reviews. Every dollar is traceable to an outcome, every campaign is tied to a goal, and every test is designed to teach us something we can act on.

Fit Check

Built for teams like yours

Who it's for

  • B2B and B2C brands scaling paid acquisition
  • E-commerce retailers running Shopping and Performance Max
  • SaaS companies driving demo requests and trial sign-ups
  • Lead-gen businesses with measurable cost-per-acquisition targets
  • Enterprises consolidating accounts across multiple agencies

Pain points we solve

  • Wasted spend on broad match and unmonitored search terms
  • Performance Max acting as a black box with no visibility
  • Conversion tracking that under or over-reports results
  • Stagnant CPAs and declining ROAS
  • Creative that fails to differentiate in crowded SERPs
What's included

Capabilities

Everything we cover in this engagement.

  • Account structure and audit
  • Search campaign management
  • Performance Max strategy and asset groups
  • Shopping feed optimization
  • Display and remarketing
  • YouTube and demand gen campaigns
  • Conversion tracking and offline conversion imports
  • Bid strategy and smart bidding optimization
  • Ad copy, RSAs, and creative testing
  • Negative keyword and search-term hygiene
  • Audience and first-party data activation
How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Account Audit

We assess account structure, tracking, creative, and historical performance.

02

Strategy & Forecast

We model spend, conversions, and revenue against your growth goals.

03

Build & Launch

We restructure or rebuild campaigns and ship clean conversion tracking.

04

Optimize Weekly

We tune bids, search terms, creative, and audiences every week.

05

Review & Scale

We hold monthly business reviews and scale what is working.

What you get

Deliverables & outcomes

What you get

  • Google Ads account audit
  • Forecast and growth plan
  • Rebuilt or restructured campaigns
  • Conversion tracking and offline conversion setup
  • Weekly optimization log
  • Monthly performance dashboards
  • Quarterly business reviews

Outcomes you can expect

  • Higher return on ad spend
  • Lower cost per qualified lead or acquisition
  • Cleaner attribution and conversion data
  • Faster, more confident scaling of spend
  • Better creative, better audiences, better outcomes
Timeline

Audit and rebuild in 3-4 weeks; performance improvements from month 2

Engagement

Monthly retainer, Performance-based hybrid, Project rebuild

Tools we use

Google Ads, Google Merchant Center, Google Tag Manager, GA4, Looker Studio, Optmyzr, Supermetrics

KPIs we track

ROAS, CPA, Conversion rate, Impression share, Search lost IS (budget and rank), Pipeline and revenue from paid search

Client stories

What clients say

"

We were paying three agencies and a lifecycle freelancer to argue over attribution. RevoraOps absorbed all of it in 30 days, killed our worst-performing Meta ad sets, and rebuilt the welcome flow from scratch. CAC dropped 31 percent in the first full month. Honestly the relief of having one weekly call instead of four was worth it alone.

Megan W.
"

Our SDRs were spending two hours a day copying lead data between Salesforce, Outreach, and a Google Sheet nobody owned. They mapped the whole flow, stitched it together in n8n, and added a dedupe step we did not even know we needed. Got 38 hours a week back across the team. The SDRs were the ones who pushed to expand it further.

Rebecca F.
FAQ

Frequently asked questions

Quick answers to the questions we hear most.

Do you require a minimum ad spend?
We work best with brands spending at least $10K per month on Google Ads, where structural and creative work moves real revenue. We can discuss smaller budgets case by case.
How do you handle Performance Max visibility?
We use asset group structure, audience signals, scripts, and channel and category reporting to make Performance Max as transparent as possible. It is not fully open, but it can be understood.
Will you rebuild the account or work in what we have?
It depends on the audit. Sometimes a rebuild is the fastest path forward; often we can optimize in place. We commit to whichever approach moves the business faster.
How do you measure success?
Against your commercial KPIs, usually ROAS for e-commerce and CPA, qualified pipeline, or revenue for B2B and lead gen. We track and report monthly.
Can you coordinate with our in-house team?
Yes. We work as an extension of in-house teams, providing strategy, execution, or both, depending on what you need.

Want more revenue from every dollar in Google Ads?

Book a call to discuss your account, goals, and growth potential.