Win-back Campaigns
Structured calling programs that re-engage lapsed customers with relevant offers and clean data capture.
What we deliver
We call former customers with a tested win-back script, handle objections, and reactivate accounts in your systems.
We run win-back calling programs that reach out to customers who canceled or went dormant. Agents work from a script you approve, present the offers and product updates that fit each segment, and reactivate accounts in your CRM or billing system. We segment the lapsed list by reason for leaving, tenure, and last spend so the message and offer match the person on the line. When a customer is not ready to come back, agents capture the current reason, update consent preferences, and log the next best contact date. We track reactivation rate, average revenue per recovered account, and the offers that work best. Reports point to patterns your product and marketing teams can act on. We can run win-back as a one-time push after a product update or as a steady program against a rolling lapsed list. We follow your offer matrix and never invent terms.
Built for teams like yours
Who it's for
- Subscription and SaaS businesses
- Retail and ecommerce brands
- Membership organizations
- Insurance and financial services
- Telecom and utilities
Pain points we solve
- Lapsed customer lists grow without action
- Win-back emails get ignored
- Reasons for leaving are not refreshed
- Offers are not tested against segments
- No data on which lapsed cohorts are worth pursuing
Capabilities
Everything we cover in this engagement.
- Lapsed list segmentation
- Win-back script execution
- Offer presentation and matching
- Reason-for-leaving updates
- Reactivation processing
- Consent and preference capture
- A/B offer testing
- Reporting on cohorts and offers
Our process
A clear, predictable path from kickoff to outcomes.
Discovery
We review the lapsed file, prior offers, and current product changes.
Segmentation
We group accounts by reason, tenure, and value.
Pilot
We test scripts and offers on a sample and pick winners.
Campaign run
We work the list to depth and recycle no-contacts.
Wrap-up
We deliver a cohort report and recommendations for the next wave.
Deliverables & outcomes
What you get
- Segmented call list
- Tested win-back scripts
- Reactivated account records
- Updated reason and consent data
- Cohort and offer performance report
- Next-wave recommendations
Outcomes you can expect
- More reactivated accounts
- Higher revenue per recovered customer
- Refreshed lapsed-customer data
- Clearer view of churn drivers
- Tested offers ready for marketing reuse
What clients say
Two weeks before our seed round we still did not have a defensible model. Their fractional CFO rebuilt our three-statement forecast, pressure-tested the assumptions, and walked me through every line before the partner meeting. We closed 1.4M on the terms we wanted. The investor specifically called out how clean the financials looked compared to the last five decks she had seen.
Our LCP was 4.8 seconds and Google was punishing us for it. They audited the build, dumped two plugins we did not need, moved hero images to a real CDN, and rewrote the critical CSS. LCP came down to 1.6 seconds within three weeks. Bounce rate on the pricing page dropped by a quarter without us touching the copy.
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ExploreFrequently asked questions
Quick answers to the questions we hear most.
How old can the lapsed list be?
Do you create the offers?
How do you handle do-not-contact requests?
Can you A/B test scripts?
Is this a one-time project or ongoing?
Time to work your lapsed list?
We will segment, call, and report on the customers worth winning back.