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AI and Automation

CRM Automation (HubSpot, Salesforce, Pipedrive)

CRM automation for HubSpot, Salesforce, and Pipedrive that reps trust.

Overview

What we deliver

We design and build CRM automation that cleans data, removes manual work, and gives sales leaders accurate pipeline they can act on.

Our CRM automation service turns your CRM from a reporting burden into a productive workspace for sales. We audit your current setup, fix data quality issues, and build automation that handles the repetitive tasks reps avoid, from logging activity and updating stages to creating tasks and reminders. We work natively in HubSpot, Salesforce, and Pipedrive, so the workflows we build use the platform features your admins already understand. We also extend the CRM with custom integrations when needed, connecting it to your email, calendar, marketing tools, and finance systems. The outcome is a CRM that reflects reality, surfaces the next best action, and produces forecasts leaders can trust. Reps spend less time on data entry, managers spend less time chasing updates, and the business gets clearer visibility into pipeline health and revenue.

Fit Check

Built for teams like yours

Who it's for

  • Sales and RevOps leaders
  • Mid market and enterprise GTM teams
  • Marketing operations teams
  • Customer success leaders
  • Finance and forecasting teams

Pain points we solve

  • Dirty CRM data
  • Reps avoiding the CRM
  • Inaccurate pipeline reporting
  • Manual handoffs and data entry
  • Disconnected systems and duplicate records
What's included

Capabilities

Everything we cover in this engagement.

  • CRM audit and cleanup
  • Pipeline and stage design
  • Activity and task automation
  • Deduplication and data hygiene
  • Integration with marketing and finance tools
  • Forecasting and reporting builds
  • User adoption support
  • Admin training and documentation
How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Audit

We review your CRM setup, data, and workflows with stakeholders.

02

Design

We design pipeline structure, automations, and reporting.

03

Build

We configure objects, workflows, and integrations.

04

Migrate

We clean, dedupe, and migrate data into the new structure.

05

Enable

We train users and document the system for ongoing use.

What you get

Deliverables & outcomes

What you get

  • CRM audit findings
  • Cleaned and deduped database
  • Configured workflows and automations
  • Custom dashboards and reports
  • Integrations with key systems
  • Admin and user documentation

Outcomes you can expect

  • Higher CRM adoption by reps
  • More accurate pipeline reporting
  • Less time spent on data entry
  • Faster handoffs across teams
  • Better forecasting accuracy
Timeline

4 to 8 weeks

Engagement

Monthly retainer, Project, Sprint

Tools we use

HubSpot, Salesforce, Pipedrive, Zapier, Make

KPIs we track

CRM adoption rate, Data completeness, Forecast accuracy, Time saved per rep, Pipeline coverage

Client stories

What clients say

"

We had 14 cornerstone pages stuck on page two for 18 months. Their SEO crew rewrote the internal linking, cleaned up our schema, and shipped 22 supporting briefs over a quarter. Eight of those pages broke top three by month five. Organic pipeline went from a trickle to our second-largest source. Felt like watching interest compound.

James T.
"

Our SDRs were spending two hours a day copying lead data between Salesforce, Outreach, and a Google Sheet nobody owned. They mapped the whole flow, stitched it together in n8n, and added a dedupe step we did not even know we needed. Got 38 hours a week back across the team. The SDRs were the ones who pushed to expand it further.

Rebecca F.
FAQ

Frequently asked questions

Quick answers to the questions we hear most.

Which CRM do you recommend?
It depends on your team size, process complexity, and budget. We can advise based on your goals.
Can you migrate us from one CRM to another?
Yes. We handle data mapping, cleanup, and migration with minimal disruption.
Do you train our team?
Yes. We deliver role based training and written documentation for admins and users.
How do you handle data quality?
We dedupe records, standardize fields, and build validation rules to keep data clean over time.
Will the automations slow the CRM down?
No. We design workflows to be efficient and avoid loops, race conditions, or unnecessary triggers.

Want a CRM your team actually uses?

We can audit your setup and build automation that sticks.