Education / EdTech Marketing
Enrollment and B2B programs for schools, universities, and EdTech platforms.
What we deliver
We run education and EdTech marketing programs that grow student enrollment, course signups, and B2B sales to schools, districts, and corporate buyers.
Education marketing spans two audiences with different motions, learners and institutional buyers, and we run programs for both. For schools, universities, and online course providers we focus on enrollment funnels from awareness through application or signup, with paid acquisition, SEO, content, and lifecycle nurture mapped to academic calendars. For EdTech platforms selling to K12 districts, higher education, or enterprises, we apply B2B demand generation and ABM tuned to long procurement cycles and committee-based decisions. We support parent and learner segments with multilingual creative where needed, and we build counselor outreach programs for institutional sales. Compliance with FERPA, GDPR-K, and regional advertising rules around education is built into our analytics and consent flows. Reporting covers cost per enrolled student, application conversion, qualified institutional opportunities, and renewal indicators. The result is steady enrollment growth or institutional pipeline tied to academic and contract cycles.
Built for teams like yours
Who it's for
- Higher education marketing teams
- K12 schools and groups
- Online course and bootcamp providers
- EdTech SaaS selling to institutions
- Corporate learning platforms
Pain points we solve
- Volatile enrollment between intakes
- High cost per applicant
- Long procurement cycles with weak nurture
- Multiple stakeholder buying with no ABM
- Compliance friction in analytics and ads
Capabilities
Everything we cover in this engagement.
- Enrollment funnel design and tracking
- Paid search and social for learner acquisition
- SEO for program and topic queries
- Application and signup lifecycle email
- Content for parents, learners, and counselors
- B2B demand generation for EdTech
- ABM for district and enterprise sales
- Webinar and event programs
- Compliance with FERPA and GDPR-K
- Reporting tied to academic calendars
Our process
A clear, predictable path from kickoff to outcomes.
Audit and segments
We review funnels for learners and institutional buyers.
Plan
We map programs to intakes, terms, and procurement cycles.
Build and launch
We set up campaigns, content, and nurture flows.
Engage and qualify
We move prospects from interest to application or demo.
Report and iterate
We track enrollments and pipeline by cohort and segment.
Deliverables & outcomes
What you get
- Enrollment and pipeline plan
- Live paid and SEO campaigns
- Application and demo funnels
- Lifecycle email and SMS flows
- Content for learners and institutions
- Cohort-level performance dashboard
Outcomes you can expect
- Steady enrollment across intakes
- Lower cost per enrolled student
- Stronger institutional pipeline
- Higher application completion rates
- Clear ROI by program or contract
What clients say
We were drowning in tier-one tickets about password resets and appointment changes. They built a deflection layer on top of our help desk and kept their agents in the loop for anything sensitive. Volume to humans dropped 58 percent in two months and our patient NPS held steady. The hybrid handoff is the part most vendors get wrong. They did not.
Two weeks before our seed round we still did not have a defensible model. Their fractional CFO rebuilt our three-statement forecast, pressure-tested the assumptions, and walked me through every line before the partner meeting. We closed 1.4M on the terms we wanted. The investor specifically called out how clean the financials looked compared to the last five decks she had seen.
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ExploreFrequently asked questions
Quick answers to the questions we hear most.
Do you understand FERPA and student data rules?
Can you align campaigns to academic terms?
Do you market to parents as well as students?
Can you support institutional B2B sales?
How do you handle long procurement cycles?
Want stronger enrollment or EdTech pipeline?
Talk to our team about a program built for your intakes and institutional buyers.