Marketplace Marketing (Amazon, Etsy, Flipkart)

Overview

What we deliver

We manage marketplace marketing across Amazon, Etsy, and Flipkart, optimizing listings and running ads to grow rank, sales velocity, and account health.

Marketplaces reward sellers who combine well-optimized listings with disciplined advertising and strong operational metrics. We manage the full marketplace program, starting with listing audits across titles, bullets, descriptions, images, A+ or enhanced content, and back-end keywords. We then build category research, keyword maps, and competitor analyses to inform pricing, content, and ad strategy. Advertising is structured across Sponsored Products, Sponsored Brands, Sponsored Display, Etsy Ads, and Flipkart PLAs with clear naming, daily budgets, and search term harvesting. We monitor account health, suppressed listings, customer reviews, and inventory positions so issues are caught before they affect rank. Reporting covers ACoS, TACoS, organic rank, conversion rate, and category share, with weekly optimization across bids, placements, and creative. The result is improved visibility, stronger conversion, and sustainable profit on every marketplace where you sell.

Fit Check

Built for teams like yours

Who it's for

Amazon brand-registered sellers
Etsy shops scaling beyond hobby revenue
Flipkart sellers expanding in India
Aggregators managing multiple brands
Manufacturers entering marketplaces

Pain points we solve

Listings buried under competitors
Rising ACoS with flat sales
Poor conversion on traffic
Account health and suppression issues
No consolidated view across marketplaces

What's included

Capabilities

Everything we cover in this engagement.

Listing audit and rewrite
Keyword and category research
A+ and enhanced brand content
Image and infographic design
Sponsored Products and Brands campaigns
Sponsored Display and DSP
Etsy and Flipkart ad management
Review and rating strategy
Account health monitoring
Inventory and pricing alignment

How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Listing and account audit

We review content, ads, reviews, and account health.

02

Optimization plan

We prioritize listing rewrites, creative, and ad restructure.

03

Implement

We update listings, launch new campaigns, and refresh creative.

04

Manage and harvest

We optimize bids, harvest keywords, and refine targeting.

05

Report and scale

We monitor rank, ACoS, and share, then expand winners.

What you get

Deliverables & outcomes

What you get

Updated listings with new copy and images
A+ or enhanced content pages
Restructured ad campaigns
Keyword maps and bid strategies
Account health and review playbook
Weekly performance dashboard

Outcomes you can expect

Higher organic rank on priority keywords
Improved conversion rate
Lower TACoS at same or higher revenue
Stronger review velocity and rating
Healthier inventory and stock positions

Timeline

4 to 6 weeks for setup, ongoing monthly management

Engagement

Monthly retainer, Performance-tied retainer, Listing project

Tools we use

Amazon Seller and Vendor Central, Amazon Ads, Helium 10, Jungle Scout, Etsy Ads, Flipkart Seller Hub, DataDive, SellerApp

KPIs we track

ACoS, TACoS, organic rank, conversion rate, sessions, units sold, review rating, buy box share

Client stories

What clients say

"

We had 14 cornerstone pages stuck on page two for 18 months. Their SEO crew rewrote the internal linking, cleaned up our schema, and shipped 22 supporting briefs over a quarter. Eight of those pages broke top three by month five. Organic pipeline went from a trickle to our second-largest source. Felt like watching interest compound.

James T.

"

Our LCP was 4.8 seconds and Google was punishing us for it. They audited the build, dumped two plugins we did not need, moved hero images to a real CDN, and rewrote the critical CSS. LCP came down to 1.6 seconds within three weeks. Bounce rate on the pricing page dropped by a quarter without us touching the copy.

Sarah K.

Proof