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Digital Marketing

Cold Email Outreach

Deliverability-first cold email programs that start conversations with the right buyers.

Overview

What we deliver

We build and run cold email outreach programs with strong infrastructure, sharp copy, and tight CRM integration so your team gets replies, not bounces.

Cold email still works when the fundamentals are right. We treat deliverability as the foundation, setting up secondary domains, mailboxes, SPF, DKIM, DMARC, and warm-up so your messages land in primary inboxes. From there we build target lists from your ICP, verify contact data, and write sequences that lead with the prospect’s situation rather than a product pitch. We run controlled volume across multiple mailboxes, monitor reply sentiment, and rotate creatives weekly to keep performance stable. Replies are triaged, qualified, and routed into your CRM with full activity history. Reporting covers reply rate, positive reply rate, meetings booked, and pipeline created, not just opens. We also document the playbook so your team can take it in-house when ready. The result is a controlled, accountable channel that produces qualified conversations without burning your domain or your brand.

Fit Check

Built for teams like yours

Who it's for

  • B2B firms with clear ICP and offer
  • Agencies and consultancies needing meetings
  • SaaS teams without a full SDR function
  • Founders running early-stage outbound
  • Sales leaders wanting predictable top of funnel

Pain points we solve

  • Emails landing in spam or promotions
  • Low reply rates from poor targeting
  • Inconsistent sending volume
  • No reporting beyond opens and clicks
  • Wasted reply handling and lost leads
What's included

Capabilities

Everything we cover in this engagement.

  • Secondary domain and inbox setup
  • SPF, DKIM, DMARC configuration
  • Inbox warm-up and deliverability monitoring
  • ICP-aligned list building and verification
  • Sequence copywriting and testing
  • Multi-mailbox rotation and sending
  • Reply triage and qualification
  • CRM logging and meeting handoff
  • Subject line and offer A/B testing
  • Weekly reporting and optimization
How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Setup and infrastructure

We configure domains, inboxes, and authentication.

02

List and copy build

We source verified contacts and write sequences.

03

Warm and launch

We warm inboxes and roll out controlled volume.

04

Triage replies

We qualify positive replies and book meetings.

05

Optimize

We refine copy, segments, and timing weekly.

What you get

Deliverables & outcomes

What you get

  • Configured sending infrastructure
  • Verified contact lists by segment
  • Tested email sequences
  • Reply triage and qualification
  • Meetings booked in your calendar
  • Weekly performance dashboard

Outcomes you can expect

  • Strong inbox placement rates
  • Higher positive reply rates
  • Predictable meeting volume
  • Lower cost per booked meeting
  • Cleaner CRM with full activity
Timeline

3 to 5 weeks to launch, ongoing monthly retainer

Engagement

Monthly retainer, Quarterly pilot, Setup-only project

Tools we use

Smartlead, Instantly, Lemlist, Apollo, Clay, NeverBounce, MailReach, HubSpot, Salesforce

KPIs we track

Deliverability rate, reply rate, positive reply rate, meetings booked, opportunities, pipeline value

Client stories

What clients say

"

Two weeks before our seed round we still did not have a defensible model. Their fractional CFO rebuilt our three-statement forecast, pressure-tested the assumptions, and walked me through every line before the partner meeting. We closed 1.4M on the terms we wanted. The investor specifically called out how clean the financials looked compared to the last five decks she had seen.

Hannah B.
"

We were drowning in tier-one tickets about password resets and appointment changes. They built a deflection layer on top of our help desk and kept their agents in the loop for anything sensitive. Volume to humans dropped 58 percent in two months and our patient NPS held steady. The hybrid handoff is the part most vendors get wrong. They did not.

P.M.
FAQ

Frequently asked questions

Quick answers to the questions we hear most.

Why use secondary domains?
Secondary domains protect your primary brand domain from any deliverability issues while still associating outreach with your company through close-match URLs.
How long does warm-up take?
We typically warm inboxes for two to three weeks before scaling sending volume to stable production levels.
Do you handle bounces and unsubscribes?
Yes. We monitor bounces in real time, suppress unsubscribes globally, and clean lists weekly.
Is cold email legal?
When done correctly with accurate sender information, opt-out options, and a legitimate business interest, cold email is permitted in most regions including under GDPR for B2B contexts.
Will you write the copy?
Yes. We write all sequences, test multiple angles, and refine based on reply data.

Want cold email that actually books meetings?

Speak with our team about a deliverability-first outreach program for your sales pipeline.