Account-Based Marketing (ABM)
Coordinated marketing and sales programs focused on a defined list of high-value accounts.
What we deliver
We run account-based marketing programs that align sales and marketing around named accounts, driving engagement, meetings, and pipeline from the buyers that matter most.
Account-based marketing works when targeting, messaging, and orchestration are tightly aligned. We start by helping you select the right tier of accounts, then build contact maps for the buying committee inside each one. From there we design personalized programs spanning ads, direct mail, email, LinkedIn, content, and sales outreach, all coordinated so each touch reinforces the others. We measure engagement at the account level rather than the lead level, so you see which accounts are warming, which buying members are active, and where sales should focus next. We integrate with your CRM and ABM platform to score account intent, trigger plays, and report on pipeline created within the named list. Programs can run as one-to-one, one-to-few, or one-to-many depending on contract value and sales capacity. The result is a focused, measurable approach that wins more of the accounts you have already decided you want.
Built for teams like yours
Who it's for
- Enterprise sales teams with named account lists
- B2B firms with six-figure deal sizes
- SaaS companies expanding into new segments
- Industries with long, multi-stakeholder buying cycles
- Marketing teams aligning closely with sales
Pain points we solve
- Marketing producing leads sales does not value
- Low engagement from target enterprise accounts
- No coordinated motion across channels
- Slow penetration of new market segments
- Limited visibility into account-level activity
Capabilities
Everything we cover in this engagement.
- Tiered account selection and scoring
- Buying committee and contact mapping
- Personalized content and creative
- ABM advertising and IP-based targeting
- 1:1, 1:few, and 1:many program design
- Sales and marketing playbook alignment
- Intent data and signal integration
- Direct mail and gifting orchestration
- ABM platform setup and reporting
- Pipeline and revenue attribution by account
Our process
A clear, predictable path from kickoff to outcomes.
Account selection
We define tiers and score accounts by fit and intent.
Insight and mapping
We research accounts, contacts, and buying triggers.
Program design
We build coordinated plays across channels and roles.
Activation
We launch ads, content, outreach, and sales motions in sync.
Measure and expand
We report by account and rotate plays based on engagement.
Deliverables & outcomes
What you get
- Tiered target account list
- Account research and contact maps
- Personalized creative and content
- Multi-channel play calendar
- ABM platform configuration
- Account-level engagement dashboard
Outcomes you can expect
- Higher engagement from target accounts
- Larger average deal size
- Shorter sales cycles on key accounts
- Improved sales and marketing alignment
- Clear ROI from named-account programs
What clients say
We were paying three agencies and a lifecycle freelancer to argue over attribution. RevoraOps absorbed all of it in 30 days, killed our worst-performing Meta ad sets, and rebuilt the welcome flow from scratch. CAC dropped 31 percent in the first full month. Honestly the relief of having one weekly call instead of four was worth it alone.
Our SDRs were spending two hours a day copying lead data between Salesforce, Outreach, and a Google Sheet nobody owned. They mapped the whole flow, stitched it together in n8n, and added a dedupe step we did not even know we needed. Got 38 hours a week back across the team. The SDRs were the ones who pushed to expand it further.
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ExploreFrequently asked questions
Quick answers to the questions we hear most.
How many accounts should we target?
Do we need an ABM platform?
How do you measure ABM success?
Will you coordinate with our sales team?
Can you start with a pilot?
Want to win more of your target accounts?
Speak with our team about a focused ABM program for your priority list.