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Digital Marketing

Lead Generation Campaigns

Multi-channel demand programs that fill pipeline with qualified, sales-ready prospects.

Overview

What we deliver

We design and run lead generation campaigns across paid, organic, and outbound channels to build a steady flow of qualified opportunities for your sales team.

Our lead generation service combines paid media, content, SEO, and outbound outreach into a single coordinated program tied to your sales pipeline. We start by mapping your ideal customer profile, buyer journey, and offer mix, then build campaigns that move prospects from awareness to booked meetings. Every campaign is tracked end to end, from impression to closed revenue, so you know which channels, creatives, and audiences are producing pipeline. We handle landing pages, lead capture, scoring, CRM integration, and routing to sales, and we run weekly optimization cycles based on cost per qualified lead and downstream conversion. Whether you need top-of-funnel volume, mid-funnel nurture, or bottom-funnel conversion, we adjust the channel mix to fit your goals, sales capacity, and cycle length. The result is a predictable, reportable engine for new business that reduces reliance on referrals and one-off tactics.

Fit Check

Built for teams like yours

Who it's for

  • B2B companies with defined sales motions
  • SaaS and tech firms scaling outbound demand
  • Professional services seeking qualified meetings
  • Mid-market brands rebuilding pipeline
  • Founders moving beyond referral-only growth

Pain points we solve

  • Inconsistent lead flow each month
  • High cost per qualified opportunity
  • Leads that never convert to revenue
  • Disconnected channels with no single owner
  • Limited visibility into pipeline contribution
What's included

Capabilities

Everything we cover in this engagement.

  • ICP and audience definition
  • Offer and messaging development
  • Paid search and paid social campaigns
  • SEO and content-driven inbound
  • Outbound email and LinkedIn sequences
  • Landing page design and CRO
  • Lead scoring and routing
  • CRM and marketing automation setup
  • Attribution and pipeline reporting
  • A/B testing and weekly optimization
How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Discovery and ICP mapping

We document buyer personas, sales cycles, and offer-market fit.

02

Channel and offer plan

We select channels, build creative, and forecast cost per lead.

03

Build and launch

We set up tracking, landing pages, automation, and live campaigns.

04

Optimize and scale

We review weekly performance, kill losers, and scale winners.

05

Report and forecast

We tie spend to pipeline and revenue with monthly reviews.

What you get

Deliverables & outcomes

What you get

  • Campaign strategy document
  • Audience and creative assets
  • Conversion-ready landing pages
  • CRM and automation workflows
  • Weekly performance dashboards
  • Monthly pipeline and revenue report

Outcomes you can expect

  • Predictable monthly lead volume
  • Lower cost per qualified lead
  • Higher MQL to SQL conversion
  • Clearer pipeline attribution
  • Faster sales cycles
Timeline

6 to 8 weeks to launch, ongoing optimization thereafter

Engagement

Monthly retainer, Quarterly program, Project-based pilot

Tools we use

HubSpot, Salesforce, Google Ads, LinkedIn Ads, Meta Ads, Apollo, Clearbit, Zapier, GA4

KPIs we track

MQLs, SQLs, cost per lead, cost per opportunity, pipeline value, conversion rate, ROAS

Client stories

What clients say

"

Holiday season was about to break us. We needed 22 agents in six weeks and our internal hiring pipeline could not move that fast. They staffed it, trained on our tone guide, and ran nesting alongside our senior reps. CSAT actually went up by three points during peak. First Q4 in four years my support lead took her vacation.

Tom H.
"

We were paying three agencies and a lifecycle freelancer to argue over attribution. RevoraOps absorbed all of it in 30 days, killed our worst-performing Meta ad sets, and rebuilt the welcome flow from scratch. CAC dropped 31 percent in the first full month. Honestly the relief of having one weekly call instead of four was worth it alone.

Megan W.
FAQ

Frequently asked questions

Quick answers to the questions we hear most.

How quickly will we see leads?
Paid channels typically produce leads within two to three weeks of launch, while SEO and content programs build volume over three to six months.
Do you guarantee a number of leads?
We forecast volume based on benchmarks and audit data, but we do not guarantee fixed counts because results depend on offer, market, and follow-up speed.
Will you work inside our CRM?
Yes. We configure campaigns inside your CRM and marketing automation platform so your team owns the data and workflows.
Can you handle creative and copy?
We produce ad creative, landing page copy, and email content as part of the engagement.
How do you report on performance?
We deliver a live dashboard plus a monthly review covering spend, leads, pipeline, and revenue contribution.

Ready to build a predictable pipeline?

Talk to our team about a lead generation program built around your sales goals.