Analytics & Reporting (GA4, Looker Studio)

Overview

What we deliver

We implement GA4, build Looker Studio reports, and turn raw marketing data into the views your team needs to act with confidence.

We set up and run marketing analytics that actually informs decisions. Our team configures GA4 the right way, builds event tracking that matches how your business works, and delivers Looker Studio reports tailored to the questions your team asks every week. We start by mapping the metrics that matter to revenue, then build the tracking, naming, and reporting that supports them. Every implementation is documented so future changes do not break what works today. Reports are built for the people who use them, with channel views for marketing, executive summaries for leadership, and drill-downs for analysts. We also audit existing setups, fix common tracking issues, and migrate from older platforms when needed. The outcome is a single source of truth for marketing performance that your team trusts, refers to often, and uses to guide spend, content, and campaign decisions.

Fit Check

Built for teams like yours

Who it's for

B2B teams migrating to GA4
Marketing leaders without reliable reports
Agencies seeking accurate client data
Founders trying to read their marketing
Companies recovering from broken tracking

Pain points we solve

GA4 configured incorrectly or incomplete
Reports nobody reads or trusts
Conflicting numbers across platforms
No clear view of channel performance
Manual reporting that consumes hours every week

What's included

Capabilities

Everything we cover in this engagement.

GA4 audit and configuration
Event and conversion tracking design
Google Tag Manager implementation
Looker Studio dashboard build
Cross-channel data consolidation
UTM strategy and governance
Custom report design for stakeholders
Documentation and team training

How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Audit

We review your current analytics setup, gaps, and reporting needs.

02

Measurement plan

We document the events, conversions, and metrics that map to your goals.

03

Implementation

We configure GA4, GTM, and any connected sources to capture clean data.

04

Reporting build

We design and ship Looker Studio reports for your team and leadership.

05

Handover and support

We train your team and provide ongoing support as your needs evolve.

What you get

Deliverables & outcomes

What you get

GA4 audit report
Measurement plan document
Configured GA4 and GTM setup
Looker Studio report suite
UTM and naming convention guide
Implementation documentation

Outcomes you can expect

Trusted marketing performance data
Faster, more confident decisions
Reduced manual reporting time
Clear view of channel contribution
Alignment across marketing and leadership

Timeline

4 to 8 weeks for setup and reporting

Engagement

Monthly retainer, Project, Sprint

Tools we use

GA4, Google Tag Manager, Looker Studio, BigQuery, Supermetrics

KPIs we track

conversion accuracy, channel attribution, traffic quality, engagement rate, report adoption

Client stories

What clients say

"

We had been prototyping an AI quoting agent for nine months and could not get it past demo quality. They came in, scoped a real eval set, swapped our retrieval layer, and added guardrails for the edge cases that kept burning us. Went live in seven weeks. It now handles 41 percent of inbound quote requests without a human touching them.

Kyle A.

"

Our old site was a Frankenstein of three previous agencies. We gave them a hard launch date tied to a trade show and they actually hit it. 47 templates, full product catalog migration, no broken redirects on go-live day. Our previous vendor missed the same deadline twice. This time my phone stayed quiet on launch morning.

Marcus L.

Proof