Funnel Building

Overview

What we deliver

We design, build, and optimize full-funnel marketing systems that move prospects from awareness to closed revenue with measurable steps.

We build B2B marketing funnels that connect ad spend, content, and sales activity into one accountable system. Our team maps the buyer journey, defines stage gates, and ships the assets, landing pages, automations, and tracking needed to move accounts forward. We start with a clear view of your ICP, current pipeline math, and conversion gaps, then construct top, middle, and bottom funnel programs that work together. Each stage gets defined offers, qualification criteria, and handoff rules so marketing and sales operate from the same playbook. We instrument every step so you can see where leads progress, stall, or drop off, and we refine the funnel based on what the data shows. The result is a repeatable engine that produces qualified pipeline at a known cost and gives leadership a clear line of sight from spend to revenue.

Fit Check

Built for teams like yours

Who it's for

B2B SaaS companies scaling demand generation
Professional services firms with long sales cycles
Manufacturers entering new vertical markets
Founders building a first marketing engine
Marketing leaders fixing leaky pipelines

Pain points we solve

Leads that never convert to opportunities
Disconnected campaigns with no shared logic
Unclear handoff between marketing and sales
No visibility into stage-by-stage drop-off
Spend that cannot be tied to pipeline outcomes

What's included

Capabilities

Everything we cover in this engagement.

Buyer journey mapping and stage definition
Offer and content strategy for each funnel stage
Landing page and form design and build
Lead scoring and routing setup
Marketing automation workflow construction
Paid and organic acquisition planning
Sales and marketing handoff documentation
Funnel performance instrumentation

How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Discovery and audit

We review your ICP, pipeline data, and current programs to identify gaps.

02

Funnel blueprint

We design stage definitions, offers, and conversion logic for each step.

03

Build and integrate

We construct pages, automations, scoring, and tracking across your stack.

04

Launch and validate

We push the funnel live, monitor early data, and resolve any issues.

05

Optimize

We run experiments and refinements to lift conversion at each stage.

What you get

Deliverables & outcomes

What you get

Documented funnel blueprint and stage definitions
Built landing pages and forms
Configured automation workflows
Lead scoring and routing rules
Marketing and sales handoff guide
Funnel performance dashboard

Outcomes you can expect

Higher qualified pipeline volume
Lower cost per opportunity
Faster lead-to-opportunity progression
Clear visibility into conversion economics
Aligned marketing and sales operations

Timeline

8 to 14 weeks for initial build

Engagement

Monthly retainer, Project, Sprint

Tools we use

HubSpot, Marketo, Salesforce, Webflow, Zapier

KPIs we track

MQL to SQL rate, opportunity conversion, cost per opportunity, velocity, pipeline contribution

Client stories

What clients say

"

Two weeks before our seed round we still did not have a defensible model. Their fractional CFO rebuilt our three-statement forecast, pressure-tested the assumptions, and walked me through every line before the partner meeting. We closed 1.4M on the terms we wanted. The investor specifically called out how clean the financials looked compared to the last five decks she had seen.

Hannah B.

"

We were drowning in tier-one tickets about password resets and appointment changes. They built a deflection layer on top of our help desk and kept their agents in the loop for anything sensitive. Volume to humans dropped 58 percent in two months and our patient NPS held steady. The hybrid handoff is the part most vendors get wrong. They did not.

P.M.

Proof