Content Strategy

Overview

What we deliver

We build content strategies grounded in research, search demand, and buyer journey mapping so every asset earns its place on the roadmap.

We design content strategies that align with revenue goals, sales motions, and the questions real buyers ask. Our work starts with audits of existing assets, interviews with subject experts, and review of analytics and search data. From there, we map content to each stage of the funnel, define topic clusters, and set publishing cadence the team can actually sustain. We document tone, formats, and channel priorities so writers, designers, and stakeholders work from one source of truth. Every quarter we review performance against agreed KPIs and refine the plan based on what readers and pipeline metrics tell us. The result is a clear, evidence-based plan that replaces guesswork with priorities, deadlines, and measurable outcomes your marketing, sales, and product teams can rally behind without confusion.

Fit Check

Built for teams like yours

Who it's for

B2B SaaS marketing teams
Professional services firms
Manufacturers entering new markets
Founders without in-house content leads
Agencies needing a strategic partner

Pain points we solve

Random content with no clear theme
Low organic traffic and weak rankings
Sales and marketing misalignment
Unclear ROI from content spend
Inconsistent publishing cadence

What's included

Capabilities

Everything we cover in this engagement.

Content audits and gap analysis
Audience and persona research
Keyword and topic cluster mapping
Buyer journey content mapping
Editorial calendar planning
Style and tone guidelines
Channel and distribution planning
Quarterly performance reviews

How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Discovery

We interview stakeholders and review goals, audiences, and current assets.

02

Audit

We benchmark existing content, search visibility, and competitor coverage.

03

Strategy

We define pillars, clusters, formats, and cadence tied to KPIs.

04

Roadmap

We build a quarterly editorial calendar with owners and deadlines.

05

Review

We track outcomes monthly and adjust priorities each quarter.

What you get

Deliverables & outcomes

What you get

Content audit report
Persona and journey map
Keyword and topic cluster sheet
Editorial calendar
Style and tone guide
Quarterly performance review

Outcomes you can expect

Higher organic visibility
Stronger pipeline contribution from content
Clearer team priorities
Consistent publishing rhythm
Measurable content ROI

Timeline

4 to 6 weeks for strategy, ongoing thereafter

Engagement

Monthly retainer, Project, Sprint

Tools we use

Ahrefs, SEMrush, Google Analytics, Search Console, Notion

KPIs we track

Organic sessions, keyword rankings, MQLs from content, time on page, content velocity

Client stories

What clients say

"

We had been prototyping an AI quoting agent for nine months and could not get it past demo quality. They came in, scoped a real eval set, swapped our retrieval layer, and added guardrails for the edge cases that kept burning us. Went live in seven weeks. It now handles 41 percent of inbound quote requests without a human touching them.

Kyle A.

"

Holiday season was about to break us. We needed 22 agents in six weeks and our internal hiring pipeline could not move that fast. They staffed it, trained on our tone guide, and ran nesting alongside our senior reps. CSAT actually went up by three points during peak. First Q4 in four years my support lead took her vacation.

Tom H.

Proof