Mobile App Marketing & UA
Profitable user acquisition across every channel mobile apps live on
What we deliver
Mobile app User Acquisition (UA) programs across Apple Search Ads, Google App Campaigns, Meta, TikTok, and DSPs, with attribution and LTV measurement built in.
App growth is its own discipline. Apple Search Ads, Google App Campaigns, Meta, TikTok, Snap, Reddit, Unity, and AppLovin each require their own playbook, with overlapping attribution challenges and very different unit economics. We build UA programs that respect that complexity. We choose channels by audience and economics, manage them with channel-specific best practice, and tie everything back to retention, LTV, and ROAS rather than installs in isolation. Whether you are scaling a consumer app, a subscription service, a mobile game, or a fintech, the principle is the same: every dollar should be answerable to the cohort it acquired.
Built for teams like yours
Who it's for
- Consumer apps scaling user acquisition
- Subscription apps focused on profitable LTV
- Mobile games at launch or live ops stage
- Fintech, healthtech, and edtech apps
- Studios and publishers managing app portfolios
Pain points we solve
- Installs that don't retain or monetize
- Black-box channel performance with no incrementality measurement
- Underused Apple Search Ads or Google App Campaigns
- Creative fatigue across UA channels
- Unclear LTV and ROAS by source
Capabilities
Everything we cover in this engagement.
- Apple Search Ads, Google App Campaigns
- Meta, TikTok, Snap, Reddit, X, Pinterest UA
- DSP and ad network campaigns (Unity, AppLovin, ironSource)
- Creative production for app UA formats
- MMP setup and attribution (Adjust, AppsFlyer, Branch, Singular)
- Retention and LTV cohort analysis
- Incrementality testing and geo holdouts
- SKAN and ATT-aware measurement
- ASA keyword and Custom Product Page strategy
Our process
A clear, predictable path from kickoff to outcomes.
Audit
We assess attribution, creative, channels, and cohort performance.
Channel Strategy
We choose channels by audience, economics, and stage.
Launch & Measure
We launch with clean MMP setup and ATT-aware measurement.
Optimize Daily
We optimize bids, creatives, and audiences against cohort LTV.
Test Incrementality
We run geo and holdout tests to validate true contribution.
Deliverables & outcomes
What you get
- UA strategy and channel plan
- Attribution and MMP setup
- Creative concepts and edits per channel
- Channel launches and management
- Weekly optimization log
- Monthly cohort, LTV, and ROAS reports
Outcomes you can expect
- Profitable user acquisition at scale
- Better retention and LTV by source
- Cleaner attribution despite SKAN and ATT
- Higher creative win rate and lower fatigue
- Confidence in incremental impact
What clients say
Holiday season was about to break us. We needed 22 agents in six weeks and our internal hiring pipeline could not move that fast. They staffed it, trained on our tone guide, and ran nesting alongside our senior reps. CSAT actually went up by three points during peak. First Q4 in four years my support lead took her vacation.
My books were 90 days behind and I was avoiding my accountant. They cleaned up nine months of mis-categorized Shopify and Stripe entries, set up proper rules in QuickBooks, and now my close lands on day four of every month. First time in three years I opened a P&L without wincing. Cash forecasting actually makes sense now.
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ExploreFrequently asked questions
Quick answers to the questions we hear most.
How do you handle SKAN and ATT?
Do you produce UA creatives?
What MMP do you recommend?
How quickly will we know if a channel is working?
Can you also do ASO and store presence?
Ready to scale your app on real cohort economics?
Book a call to discuss UA, attribution, and growth goals.