Microsoft / Bing Ads
Tap into a high-value, lower-competition paid search audience
What we deliver
Microsoft Ads programs that unlock the often-overlooked Bing, Yahoo, and AOL network, frequently delivering lower CPCs and higher-converting audiences for B2B and premium B2C.
Microsoft Ads is the underweighted channel in most paid search portfolios. The Bing, Yahoo, and AOL network reaches a quietly significant share of search demand, often with lower CPCs and an older, higher-income audience that converts well for B2B, professional services, and premium B2C. We import and adapt Google campaigns where appropriate, but the real wins come from Microsoft-specific strategy: LinkedIn audience targeting, Microsoft Audience Network, and structural choices that play to the platform’s strengths. The result is incremental volume and revenue your competitors are leaving on the table.
Built for teams like yours
Who it's for
- B2B brands targeting senior corporate buyers
- Premium B2C brands with older, higher-income audiences
- Lead-gen businesses looking for incremental paid search volume
- Brands that have maxed out Google Ads efficiency
- Companies wanting to leverage LinkedIn data for targeting
Pain points we solve
- Diminishing returns on Google Ads spend
- Untapped Bing search volume your competitors are absorbing
- Missed audience overlap between LinkedIn and search intent
- Microsoft account left on autopilot from a Google import
- Unclear how to structure Microsoft-specific campaigns
Capabilities
Everything we cover in this engagement.
- Account audit and rebuild
- Import and adapt from Google Ads
- Search and Shopping campaigns
- Microsoft Audience Network campaigns
- LinkedIn profile targeting (job function, industry, company)
- Conversion tracking and UET tag setup
- Bid strategy and audience layering
- Ad copy and extension optimization
Our process
A clear, predictable path from kickoff to outcomes.
Audit
We assess current Microsoft Ads performance and Google account fit.
Strategy
We define Microsoft-specific structure, audiences, and budget split.
Build
We import, adapt, and build campaigns with proper tracking.
Optimize
We tune weekly with attention to the Microsoft Audience Network.
Report
We report monthly with clear ROAS and pipeline impact.
Deliverables & outcomes
What you get
- Microsoft Ads audit
- Account build or rebuild
- Conversion tracking and UET implementation
- LinkedIn-targeted audience layers
- Weekly optimization log
- Monthly performance reports
Outcomes you can expect
- Incremental paid search volume and revenue
- Lower CPCs and improved cost efficiency
- Access to high-value B2B and premium audiences
- Better diversification of paid search risk
- Clear, measurable contribution to pipeline
What clients say
Our LCP was 4.8 seconds and Google was punishing us for it. They audited the build, dumped two plugins we did not need, moved hero images to a real CDN, and rewrote the critical CSS. LCP came down to 1.6 seconds within three weeks. Bounce rate on the pricing page dropped by a quarter without us touching the copy.
We were drowning in tier-one tickets about password resets and appointment changes. They built a deflection layer on top of our help desk and kept their agents in the loop for anything sensitive. Volume to humans dropped 58 percent in two months and our patient NPS held steady. The hybrid handoff is the part most vendors get wrong. They did not.
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ExploreFrequently asked questions
Quick answers to the questions we hear most.
Is Microsoft Ads worth running alongside Google?
Can we just import from Google Ads?
What share of budget should go to Microsoft Ads?
Do you set up the UET tag?
How is Microsoft Audience Network different from Display?
Want incremental paid search volume your competitors are ignoring?
Book a call to discuss adding Microsoft Ads to your paid mix.