Research & Data
Surveys, mystery shopping, and data verification at scale
Why this matters
Decisions made on bad data cost more than the research itself. We run phone-based and digital research programs that give you sample sizes you can defend, scripts that do not lead, and data quality you can audit. Programs include customer satisfaction and CX surveys, employee and pulse surveys, mystery shopping across retail and contact channels, list verification, and ongoing data cleansing inside your CRM. Researchers are recruited and trained for neutrality, calls are sampled and reviewed for script adherence, and data is delivered against agreed completion and accuracy targets. We work across UK, US, Canada, and Australia panels, including B2B and harder-to-reach professional audiences. Outputs come as clean data files, dashboards, or both, with methodology documented so internal stakeholders and external auditors can trust the numbers.
Key benefits
Methodology you can defend
Sampling, scripting, and quotas designed and documented so results withstand internal and external scrutiny.
Neutral interviewing as a discipline
Researchers trained against leading-question bias, with QA scoring on script adherence and tone.
Data quality you can audit
Completion, accuracy, and dedupe targets reported per batch, with rejection rules documented.
Hard-to-reach audiences
B2B titles, regulated industries, and senior decision-makers reached through screened recruitment.
Services in Research & Data
4 services available in this group.
Survey & Market Research Calls
Outbound research calls that deliver completed interviews on quota with clean, audit-ready data.
We run survey and market research calling, including CATI, B2B interviews, and customer satisfaction studies on tight quotas.
Learn moreCustomer Feedback & CSAT Surveys
Survey programs that capture honest customer feedback and CSAT scores.
We run customer feedback and CSAT survey programs that collect, clean, and report responses so you can act on what your customers…
Learn moreDatabase Cleaning & Verification
Database cleaning and verification that restores trust in your records.
We clean, dedupe, and verify customer and prospect databases so your sales, marketing, and service teams work from accurate records.
Learn moreCRM Data Entry & Management
CRM data entry and management that keeps records current and complete.
We handle daily CRM data entry, updates, and hygiene so your sales and service teams can trust what they see in the…
Learn moreOur approach
Brief & methodology
We agree objectives, audience, sample, mode, and quotas, and document the methodology upfront.
Script & pilot
We draft, pilot, and refine the questionnaire or mystery-shop scenario before full fieldwork.
Fieldwork & QA
Researchers run the program with sampled QA, soft-launch checks, and quota monitoring.
Deliver & analyze
We deliver clean data, optional analysis, and a methodology document with response and refusal rates.
Frequently asked questions
What modes do you cover beyond phone?
Can you handle B2B research with senior decision-makers?
How do you handle data privacy and consent?
Do you provide analysis or just data?
Want help with research and data programs?
Book a 30-minute call. We will scope the right path for your goals.