User-Generated Content (UGC) Campaigns

Overview

What we deliver

We design and run UGC campaigns that turn customers, employees, and partners into a steady source of authentic social content.

We design user-generated content programs that turn customers, employees, and partners into a reliable source of authentic content. The work includes campaign concepts, participation mechanics, briefing materials, submission tools, rights management, and content curation. We help you decide which moments to capture, from customer wins and product use cases to employee perspectives and event recaps, then build the structure to collect and approve submissions at scale. We handle release forms, usage rights, and disclosure language so every piece is cleared for use across channels. Once content is in, we curate, edit lightly where needed, and schedule it through your social calendar or campaign landing pages. We also support paid UGC where you brief creators to produce content that matches a user-generated look. The result is a steady stream of authentic social proof that complements your owned content.

Fit Check

Built for teams like yours

Who it's for

SaaS brands with active customers
Companies running customer marketing programs
Event-driven B2B teams
Brands building employee advocacy
Marketplaces seeking social proof

Pain points we solve

Lack of authentic content for social channels
Customer wins that never get told
Unclear rights and consent processes
Low employee participation in advocacy
Generic creative across campaigns

What's included

Capabilities

Everything we cover in this engagement.

UGC campaign concepts
Submission tools and forms
Release and rights management
Briefing customers and employees
Content curation and editing
Paid UGC creator briefs
Hashtag and tagging frameworks
Performance reporting

How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Concept

Define campaign theme, mechanics, and audience.

02

Setup

Build submission tools, forms, and rights flow.

03

Recruit

Invite customers, employees, or partners to participate.

04

Curate

Review submissions, edit lightly, and clear rights.

05

Publish

Distribute UGC across channels and report on results.

What you get

Deliverables & outcomes

What you get

Campaign concept document
Submission tools and landing pages
Release and rights records
Curated UGC library
Scheduled UGC posts
Campaign performance report

Outcomes you can expect

Authentic content from real users
Stronger social proof on owned channels
Documented usage rights for every asset
Higher engagement on UGC posts
Repeatable program for future campaigns

Timeline

Eight to twelve weeks per campaign

Engagement

Monthly retainer, Project, Sprint

Tools we use

TINT, Bazaarvoice, Typeform, Adobe Premiere, Figma

KPIs we track

Submissions received, content approved, engagement rate, reach, conversions from UGC posts

Client stories

What clients say

"

Holiday season was about to break us. We needed 22 agents in six weeks and our internal hiring pipeline could not move that fast. They staffed it, trained on our tone guide, and ran nesting alongside our senior reps. CSAT actually went up by three points during peak. First Q4 in four years my support lead took her vacation.

Tom H.

"

Our LCP was 4.8 seconds and Google was punishing us for it. They audited the build, dumped two plugins we did not need, moved hero images to a real CDN, and rewrote the critical CSS. LCP came down to 1.6 seconds within three weeks. Bounce rate on the pricing page dropped by a quarter without us touching the copy.

Sarah K.

Proof