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Generative Engine Optimization (GEO / AI Search)

Get cited by ChatGPT, Perplexity, Google AI Overviews, and Claude

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Overview

What we deliver

Generative Engine Optimization (GEO) programs that earn citations and brand mentions across AI search systems, the new front door for high-intent discovery.

AI search is changing how buyers find brands. ChatGPT, Perplexity, Google’s AI Overviews, Claude, and Bing Copilot increasingly answer the queries that used to bring traffic to your site, citing some sources and ignoring others. GEO is the discipline of becoming a cited source. It combines passage-level content design, structured data, brand mention building, and platform-specific optimization. We help brands position themselves as the authority AI search systems quote, summarize, and link to. Early movers in this space are compounding a significant advantage.

Fit Check

Built for teams like yours

Who it's for

  • B2B brands losing top-of-funnel traffic to AI Overviews
  • Publishers and content brands wanting AI search citations
  • SaaS and tech brands competing for category authority
  • Professional service firms targeting research-stage searches
  • Enterprises tracking brand mentions across AI systems

Pain points we solve

  • Disappearing top-of-funnel traffic to AI Overviews
  • Competitors getting cited by ChatGPT and Perplexity, you're not
  • Content that ranks but doesn't get summarized or quoted
  • No measurement of brand presence in AI search
  • Unclear what to change to earn AI citations
What's included

Capabilities

Everything we cover in this engagement.

  • GEO audit across ChatGPT, Perplexity, AI Overviews, Claude, and Bing Copilot
  • Passage-level content optimization for citability
  • AI crawler accessibility (GPTBot, ClaudeBot, PerplexityBot, Bingbot)
  • llms.txt strategy and implementation
  • Brand mention building and entity strengthening
  • Schema and structured data for AI extraction
  • FAQ and answer engine optimization
  • AI citation tracking and benchmarking
  • Platform-specific tuning per AI system
How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

GEO Baseline

We benchmark your current visibility and citations across major AI systems.

02

Content Audit

We assess your content for passage-level citability and answer quality.

03

Technical & Brand

We confirm AI crawler access and design a brand mention strategy.

04

Optimization

We rewrite and structure key pages to be cited, not just ranked.

05

Track & Iterate

We monitor citations and mentions across systems and report monthly.

What you get

Deliverables & outcomes

What you get

  • GEO baseline report across major AI systems
  • Content citability audit
  • Crawler accessibility review
  • llms.txt and AI-readability spec
  • Content optimization briefs
  • Brand mention and entity-building plan
  • Monthly AI citation tracking dashboard

Outcomes you can expect

  • Citations and mentions in ChatGPT, Perplexity, and AI Overviews
  • Defensible position in AI-driven discovery
  • Recovery of brand visibility lost to AI summaries
  • Clear measurement of AI search presence
  • Compounding authority in your category
Timeline

Baseline in 3-4 weeks; meaningful citation lift from month 2-3

Engagement

Project audit, Monthly retainer, Strategy + tracking package

Tools we use

Perplexity, ChatGPT, Claude, AI Overviews, Bing Copilot, Profound, Otterly, Peec AI, BrightEdge GEO, custom Python tracking

KPIs we track

Citations per AI system, Brand mention frequency, Cited URL coverage, Share of voice vs competitors, Referral traffic from AI sources

Client stories

What clients say

"

We had been prototyping an AI quoting agent for nine months and could not get it past demo quality. They came in, scoped a real eval set, swapped our retrieval layer, and added guardrails for the edge cases that kept burning us. Went live in seven weeks. It now handles 41 percent of inbound quote requests without a human touching them.

Kyle A.
"

Two weeks before our seed round we still did not have a defensible model. Their fractional CFO rebuilt our three-statement forecast, pressure-tested the assumptions, and walked me through every line before the partner meeting. We closed 1.4M on the terms we wanted. The investor specifically called out how clean the financials looked compared to the last five decks she had seen.

Hannah B.
Proof

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FAQ

Frequently asked questions

Quick answers to the questions we hear most.

Is GEO different from SEO?
GEO and SEO overlap but optimize for different surfaces. SEO targets traditional search results; GEO targets being cited by AI systems. The best programs do both, since signals reinforce each other.
Can you guarantee citations?
No. AI systems are non-deterministic and change constantly. We commit to a clear methodology, baseline measurement, and visible progress, not vanity guarantees.
Do we need to allow AI crawlers?
If you want to be cited, generally yes. We help you make that decision deliberately and configure access (or block where strategic) per system.
What is llms.txt and do we need it?
llms.txt is an emerging convention to give LLMs a curated map of your site's most important content. It's not a mandatory standard yet, but early adopters are positioning well.
How do you track AI citations?
We use a combination of dedicated tools (Profound, Otterly, Peec AI) and custom prompt-based tracking to monitor how often your brand and URLs appear across major AI systems.

Ready to win the next era of search?

Book a call to assess your GEO position and opportunities.

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