Logo & Visual Identity Design

Overview

What we deliver

We design logos and full visual identity systems that work across product, marketing, and sales while staying recognizable as your company grows.

We design logos and visual identity systems for B2B companies that need a brand mark and design language they can use everywhere. Our work covers logo design, type systems, color palettes, iconography, illustration direction, and layout patterns. We do not stop at a single mark. We build identity systems with usage rules, file libraries, and templates so your team can apply the brand consistently across product UI, decks, web, social, and print. The process starts with research into your category and audience, followed by exploratory design directions, focused refinement, and a final identity package. We also handle rollout support such as updating templates, key assets, and onboarding internal teams. Whether you are launching, rebranding, or cleaning up an inconsistent identity, we deliver a system that is distinctive, practical, and built to last.

Fit Check

Built for teams like yours

Who it's for

Companies launching a new B2B brand
Startups outgrowing their first logo
Teams rebranding after a pivot
Post acquisition identity merges
Companies preparing for a raise or IPO

Pain points we solve

Logos that do not scale across applications
Visual identity that feels generic
Inconsistent design across teams
Old marks that no longer fit the company
Lack of usable templates and assets

What's included

Capabilities

Everything we cover in this engagement.

Logo design and lockups
Typography systems
Color palette development
Iconography and illustration direction
Photography and imagery guidance
Brand guidelines documentation
Template and asset libraries
Rollout and enablement

How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Discovery

Understand brand strategy, audience, and category visuals.

02

Exploration

Develop and present multiple design directions.

03

Refinement

Refine the chosen direction into a complete mark.

04

System

Extend the logo into a full visual identity system.

05

Rollout

Document guidelines and update core templates.

What you get

Deliverables & outcomes

What you get

Primary and secondary logos
Logo lockups and clear space rules
Color palette with tokens
Typography and type scale
Iconography set
Brand guidelines document

Outcomes you can expect

A distinctive and ownable identity
Consistent application across channels
Faster design work using the new system
Stronger recognition in your category
A foundation for future brand growth

Timeline

Six to ten weeks for full identity

Engagement

Project, Sprint, Monthly retainer

Tools we use

Figma, Adobe Illustrator, Adobe Photoshop, Glyphs, Notion

KPIs we track

Brand consistency audits, design turnaround time, internal adoption rate, market recall in research, asset reuse rate

Client stories

What clients say

"

Our LCP was 4.8 seconds and Google was punishing us for it. They audited the build, dumped two plugins we did not need, moved hero images to a real CDN, and rewrote the critical CSS. LCP came down to 1.6 seconds within three weeks. Bounce rate on the pricing page dropped by a quarter without us touching the copy.

Sarah K.

"

Holiday season was about to break us. We needed 22 agents in six weeks and our internal hiring pipeline could not move that fast. They staffed it, trained on our tone guide, and ran nesting alongside our senior reps. CSAT actually went up by three points during peak. First Q4 in four years my support lead took her vacation.

Tom H.

Proof