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AI and Automation

UGC Video Avatar Pipelines (HeyGen, Synthesia)

Scalable UGC and avatar video production with HeyGen and Synthesia.

Overview

What we deliver

We build UGC-style avatar video pipelines using HeyGen and Synthesia for ads, training, sales outreach, and product content.

We design avatar and UGC-style video pipelines that let go-to-market and learning teams ship large volumes of localized, on-brand video without filming. Our work covers script structure, avatar selection, voice cloning, scene templates, B-roll integration, captions, and review steps inside HeyGen and Synthesia. We connect these tools to your CRM, CMS, ad platforms, and learning systems so videos move from prompt to publish without manual handoffs. We standardize prompts, hook libraries, and creative testing frameworks so paid teams can run dozens of ad variants per week, and we build secure templates for compliance-sensitive sectors. The result is a controlled production system that turns briefs and data into avatar videos for ads, onboarding, sales follow-ups, training modules, and internal communications, with clear governance over likeness, voice, language, and brand assets across every output.

Fit Check

Built for teams like yours

Who it's for

  • Performance marketing teams running paid social ads
  • Sales teams sending personalized video outreach
  • Learning and development teams building training
  • Localization teams producing multilingual video
  • Product marketing teams scaling explainer content

Pain points we solve

  • High cost and slow speed of traditional UGC shoots
  • Difficulty scaling video across languages and markets
  • Inconsistent avatar quality and brand presentation
  • Manual work copying scripts between tools and platforms
  • Weak governance over voice, likeness, and approvals
What's included

Capabilities

Everything we cover in this engagement.

  • Avatar selection, voice cloning, and brand setup
  • Script templates for ads, sales, and training
  • Hook libraries and creative testing frameworks
  • Multilingual scripts, captions, and dubbing
  • B-roll, screen capture, and overlay integration
  • CRM, CMS, and ad platform connections
  • Approval workflows and compliance checks
  • Reporting on creative performance and reuse
How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Discovery

We review goals, formats, brand, and compliance needs.

02

Avatar and voice setup

We configure avatars, voices, and brand assets.

03

Template build

We create script and scene templates for each use case.

04

Pilot batch

We produce a sample run, measure quality, and refine.

05

Scale and operate

We run weekly production or hand the system to your team.

What you get

Deliverables & outcomes

What you get

  • Configured HeyGen and Synthesia accounts
  • Avatar and voice library with usage rules
  • Script and scene template set
  • Localization and caption workflow
  • Pilot batch of finished videos
  • Operating playbook and reporting dashboard

Outcomes you can expect

  • More ad variants and tests shipped per week
  • Faster sales follow-ups with personalized video
  • Lower cost per training and onboarding minute
  • Consistent localized content across markets
  • Clear governance over voice, likeness, and brand
Timeline

Three to six weeks to launch, then ongoing

Engagement

Monthly retainer, Project, Sprint

Tools we use

HeyGen, Synthesia, ElevenLabs, Descript, Loom, HubSpot, Salesforce, Notion

KPIs we track

Videos shipped per week, ad CTR and conversion lift, training completion rate, sales reply rate, cost per finished minute

Client stories

What clients say

"

We had 14 cornerstone pages stuck on page two for 18 months. Their SEO crew rewrote the internal linking, cleaned up our schema, and shipped 22 supporting briefs over a quarter. Eight of those pages broke top three by month five. Organic pipeline went from a trickle to our second-largest source. Felt like watching interest compound.

James T.
"

Holiday season was about to break us. We needed 22 agents in six weeks and our internal hiring pipeline could not move that fast. They staffed it, trained on our tone guide, and ran nesting alongside our senior reps. CSAT actually went up by three points during peak. First Q4 in four years my support lead took her vacation.

Tom H.
FAQ

Frequently asked questions

Quick answers to the questions we hear most.

Do we need our own avatar or can we use stock?
Both work. We can clone a team member with consent or use built-in HeyGen and Synthesia avatars based on your goals and budget.
How realistic are the avatars for paid ads?
Quality is high for short-form formats. We test hooks, framing, and B-roll mixes so avatar ads compete with traditional UGC.
Can the pipeline produce video in multiple languages?
Yes. We localize scripts, dub voices, and generate captions across the languages your markets need.
How do you handle consent and compliance?
We use signed consent forms for cloned voices and likenesses and add review steps for regulated industries.
Can videos be personalized at scale?
Yes. We connect the pipeline to your CRM so names, accounts, and product details flow into each rendered clip.

Ready to scale UGC and avatar video?

We will design a HeyGen or Synthesia pipeline that fits your use case and team.