Lead Generation

Overview

What we deliver

We build targeted prospect lists, qualify contacts by phone and email, and deliver sales-ready leads your reps can close.

A good lead is more than a name on a list. Our team builds prospect lists from your ideal customer profile, verifies contact data, and runs outbound calls and emails to confirm fit, budget, and timing. We work to a scoring model agreed with your sales leaders so every lead handed over meets a clear bar. Agents are trained on your value story, common objections, and competitive positioning before they dial. We log every touch in your CRM so reps see the full history when they pick up the conversation. Reports cover dials, conversations, qualified leads, and conversion rates from lead to opportunity. The result is steady top-of-funnel volume that your sales team can rely on without distracting them from late-stage deals.

Fit Check

Built for teams like yours

Who it's for

B2B SaaS companies
Professional services firms
Industrial and manufacturing brands
Healthcare technology vendors
Financial services providers

Pain points we solve

Reps spend too much time prospecting
Pipeline coverage is thin or uneven
Lead quality varies week to week
No clear definition of a qualified lead
CRM data is messy and outdated

What's included

Capabilities

Everything we cover in this engagement.

ICP and persona mapping
Prospect list building
Data verification and enrichment
Outbound calling and email
Lead scoring and qualification
CRM logging and handoff
Objection handling library
Weekly pipeline reporting

How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

ICP workshop

We agree on target accounts, roles, and lead criteria.

02

List build

We source and verify contacts that match the profile.

03

Outreach launch

Agents run calls and emails to a tested cadence.

04

Qualification

We score and route leads that meet the bar.

05

Review and refine

We tune lists and messaging based on results.

What you get

Deliverables & outcomes

What you get

ICP and persona brief
Verified prospect list
Trained SDR team
Qualified lead handoff notes
Weekly pipeline dashboard
Monthly performance review

Outcomes you can expect

Steady flow of qualified leads
Better pipeline coverage
Higher rep productivity
Cleaner CRM data
Faster ramp on new markets

Timeline

5 to 7 weeks to launch

Engagement

Monthly retainer, Project, Sprint

Tools we use

Salesforce, HubSpot, Apollo, ZoomInfo, Outreach

KPIs we track

Qualified leads per month, conversion to opportunity, dials per agent, email reply rate, cost per qualified lead

Client stories

What clients say

"

Our old site was a Frankenstein of three previous agencies. We gave them a hard launch date tied to a trade show and they actually hit it. 47 templates, full product catalog migration, no broken redirects on go-live day. Our previous vendor missed the same deadline twice. This time my phone stayed quiet on launch morning.

Marcus L.

"

Two weeks before our seed round we still did not have a defensible model. Their fractional CFO rebuilt our three-statement forecast, pressure-tested the assumptions, and walked me through every line before the partner meeting. We closed 1.4M on the terms we wanted. The investor specifically called out how clean the financials looked compared to the last five decks she had seen.

Hannah B.

Proof