Fractional CMO Services
Senior marketing leadership on a part-time basis to set strategy and build the team.
What we deliver
We provide fractional CMO services for founders and CEOs who need experienced marketing leadership without a full-time executive hire.
A fractional CMO gives you experienced marketing leadership at the level you need without the cost of a full-time executive. We embed with your leadership team to set strategy, build the roadmap, hire and manage the team, and own the marketing number. Engagements typically begin with a 30-day diagnostic covering positioning, ICP, funnel, team, tools, and reporting. From there we set quarterly priorities, build a 12-month plan, and operate marketing as a function with weekly cadence and clear ownership. The fractional CMO joins your leadership meetings, presents to the board, and partners with sales, product, and finance on revenue planning. We can run with your existing team, hire new specialists, or bring in our agency pods to fill gaps. Most engagements run two to three days per week and are intended to set the foundation a future full-time CMO can scale, or to operate the function long term where that fits.
Built for teams like yours
Who it's for
- Founders without a marketing leader
- CEOs replacing a departing CMO
- Series A to C companies scaling marketing
- PE-backed firms with revenue targets
- Marketing teams without senior leadership
Pain points we solve
- No clear marketing strategy or owner
- Team executing tactics with no direction
- Misaligned sales and marketing
- Inconsistent reporting to the board
- Hiring the wrong CMO too early
Capabilities
Everything we cover in this engagement.
- 30-day marketing diagnostic
- Strategy and quarterly planning
- Team structure and hiring plan
- Sales and marketing alignment
- Demand and brand program design
- Budget planning and allocation
- Board-level reporting
- Vendor and agency management
- Technology and stack decisions
- Coaching for existing marketing managers
Our process
A clear, predictable path from kickoff to outcomes.
Diagnostic
We assess strategy, team, programs, and metrics in 30 days.
Plan
We set a 12-month plan with quarterly priorities and budget.
Operate
We run weekly cadence, manage the team, and lead programs.
Report
We present results to leadership and the board.
Hand off or extend
We hire a full-time CMO when ready, or continue long term.
Deliverables & outcomes
What you get
- Diagnostic report and recommendations
- 12-month marketing plan
- Team and hiring roadmap
- Budget and channel allocation
- Reporting and dashboard templates
- Quarterly board presentations
Outcomes you can expect
- Clear marketing direction and ownership
- Better-aligned sales and marketing
- Stronger pipeline and revenue contribution
- More effective team and spend
- Confidence at the board level
What clients say
My books were 90 days behind and I was avoiding my accountant. They cleaned up nine months of mis-categorized Shopify and Stripe entries, set up proper rules in QuickBooks, and now my close lands on day four of every month. First time in three years I opened a P&L without wincing. Cash forecasting actually makes sense now.
We had 14 cornerstone pages stuck on page two for 18 months. Their SEO crew rewrote the internal linking, cleaned up our schema, and shipped 22 supporting briefs over a quarter. Eight of those pages broke top three by month five. Organic pipeline went from a trickle to our second-largest source. Felt like watching interest compound.
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ExploreFrequently asked questions
Quick answers to the questions we hear most.
How is a fractional CMO different from a consultant?
How many days a week do you work with us?
Can you manage our existing team?
Will you help us hire a full-time CMO?
Do you replace our agencies?
Need senior marketing leadership without a full-time hire?
Talk to us about a fractional CMO engagement built around your stage and goals.