E-commerce Marketing (Shopify, D2C)
Performance-led e-commerce marketing for Shopify and D2C brands focused on profitable growth.
What we deliver
We run paid media, email, SEO, and conversion programs for Shopify and D2C brands to grow revenue while protecting margin and customer lifetime value.
Our e-commerce marketing service supports Shopify and D2C brands through the full customer lifecycle. We start with a profitability audit covering blended ROAS, contribution margin, and lifetime value, then build a channel plan that balances acquisition and retention. On the paid side we run Meta, Google, TikTok, and Pinterest with structured creative testing and tight account hygiene. On retention we operate email and SMS programs across welcome, browse abandonment, cart recovery, post-purchase, and winback flows. We also handle on-site CRO, product page optimization, and SEO for category and informational keywords that drive sustainable traffic. Reporting is centered on contribution margin and customer LTV rather than vanity metrics, with weekly creative reviews and monthly profitability deep dives. The result is a coordinated growth engine that scales revenue without breaking unit economics, and a roadmap for sustainable customer acquisition.
Built for teams like yours
Who it's for
- Shopify and Shopify Plus merchants
- D2C brands scaling past first million
- Founders without an in-house growth team
- Brands rebuilding after iOS attribution loss
- Multi-SKU retailers with margin pressure
Pain points we solve
- ROAS dropping with no clear cause
- Heavy reliance on a single channel
- Low repeat purchase rates
- Creative fatigue on Meta and TikTok
- No clear view of contribution margin
Capabilities
Everything we cover in this engagement.
- Paid social on Meta, TikTok, Pinterest
- Google Ads Search, Shopping, Performance Max
- Email and SMS lifecycle flows
- Creative production and testing
- Shopify CRO and product page optimization
- SEO for category and content pages
- Influencer and UGC sourcing
- Subscription and retention strategy
- Attribution and profit dashboarding
- Promotion and launch calendar planning
Our process
A clear, predictable path from kickoff to outcomes.
Profitability audit
We assess channels, margin, LTV, and creative health.
Channel and lifecycle plan
We design acquisition and retention programs together.
Build and launch
We set up campaigns, flows, and on-site tests.
Scale and iterate
We rotate creatives, expand winners, and improve conversion.
Report on profit
We review contribution margin and LTV monthly.
Deliverables & outcomes
What you get
- Growth and lifecycle plan
- Live paid campaigns by channel
- Email and SMS flow library
- On-site CRO test roadmap
- Creative production calendar
- Profit and channel dashboard
Outcomes you can expect
- Profitable customer acquisition cost
- Higher repeat purchase rate
- Improved blended ROAS
- Lower reliance on discounting
- Clear view of channel contribution
What clients say
We were drowning in tier-one tickets about password resets and appointment changes. They built a deflection layer on top of our help desk and kept their agents in the loop for anything sensitive. Volume to humans dropped 58 percent in two months and our patient NPS held steady. The hybrid handoff is the part most vendors get wrong. They did not.
Two weeks before our seed round we still did not have a defensible model. Their fractional CFO rebuilt our three-statement forecast, pressure-tested the assumptions, and walked me through every line before the partner meeting. We closed 1.4M on the terms we wanted. The investor specifically called out how clean the financials looked compared to the last five decks she had seen.
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ExploreFrequently asked questions
Quick answers to the questions we hear most.
Do you work with Shopify Plus?
How do you measure profitability?
Will you produce creative?
Can you fix attribution post iOS?
Do you help with email and SMS?
Ready to grow revenue without breaking margin?
Talk to our team about an e-commerce growth program for your Shopify or D2C brand.