Press Release & Digital PR

Overview

What we deliver

We craft press releases and digital PR campaigns that secure relevant media coverage, authoritative backlinks, and category visibility.

We plan and execute press release and digital PR campaigns that earn coverage in publications your buyers and partners actually read. Each program begins with a review of newsworthy angles, from product launches and funding to research findings and executive commentary. We write press releases that meet journalist expectations, prepare supporting assets, and pitch directly to relevant reporters in the trade and tier-one media we have working relationships with. For digital PR, we develop data-led stories, expert commentary, and reactive opportunities tied to news cycles. We track placements, sentiment, and backlinks, and we report on share of voice against competitors. The output supports SEO through authoritative links, strengthens credibility for sales conversations, and gives founders and executives a steady drumbeat of visibility that compounds over time without paying for placements directly.

Fit Check

Built for teams like yours

Who it's for

Funded startups announcing milestones
B2B brands entering new markets
Executives building thought leadership
Product marketers launching new offerings
SEO teams seeking authority links

Pain points we solve

Announcements that fail to land
No earned media coverage
Weak backlink profile
Limited journalist relationships
Inconsistent PR cadence

What's included

Capabilities

Everything we cover in this engagement.

Angle development and story planning
Press release writing
Journalist research and outreach
Reactive PR and newsjacking
Data-led campaign development
Executive bylines and commentary
Coverage and link tracking
Crisis and issues support

How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Plan

We agree priorities, audiences, and the publications we want to reach.

02

Develop

We build angles, gather assets, and write the press release or campaign hook.

03

Pitch

We pitch directly to relevant journalists with tailored messaging.

04

Secure

We manage follow-ups, interviews, and the supply of supporting information.

05

Report

We track placements, backlinks, and share of voice and refine the plan.

What you get

Deliverables & outcomes

What you get

Approved story angles
Final press release
Targeted media list
Outreach and follow-up logs
Coverage and backlink report
Campaign performance summary

Outcomes you can expect

Authoritative media coverage
High-quality backlinks
Improved domain authority
Stronger brand recognition
Greater share of voice

Timeline

2 to 6 weeks per campaign

Engagement

Monthly retainer, Project, Sprint

Tools we use

Muck Rack, Prowly, Ahrefs, Google Alerts, Roxhill

KPIs we track

Placements secured, backlinks earned, referral traffic, share of voice, domain rating change

Client stories

What clients say

"

We had 14 cornerstone pages stuck on page two for 18 months. Their SEO crew rewrote the internal linking, cleaned up our schema, and shipped 22 supporting briefs over a quarter. Eight of those pages broke top three by month five. Organic pipeline went from a trickle to our second-largest source. Felt like watching interest compound.

James T.

"

Our LCP was 4.8 seconds and Google was punishing us for it. They audited the build, dumped two plugins we did not need, moved hero images to a real CDN, and rewrote the critical CSS. LCP came down to 1.6 seconds within three weeks. Bounce rate on the pricing page dropped by a quarter without us touching the copy.

Sarah K.

Proof