User-Generated Content (UGC) Campaigns
Customer and employee content programs that build social proof.
What we deliver
We design and run UGC campaigns that turn customers, employees, and partners into a steady source of authentic social content.
We design user-generated content programs that turn customers, employees, and partners into a reliable source of authentic content. The work includes campaign concepts, participation mechanics, briefing materials, submission tools, rights management, and content curation. We help you decide which moments to capture, from customer wins and product use cases to employee perspectives and event recaps, then build the structure to collect and approve submissions at scale. We handle release forms, usage rights, and disclosure language so every piece is cleared for use across channels. Once content is in, we curate, edit lightly where needed, and schedule it through your social calendar or campaign landing pages. We also support paid UGC where you brief creators to produce content that matches a user-generated look. The result is a steady stream of authentic social proof that complements your owned content.
Built for teams like yours
Who it's for
- SaaS brands with active customers
- Companies running customer marketing programs
- Event-driven B2B teams
- Brands building employee advocacy
- Marketplaces seeking social proof
Pain points we solve
- Lack of authentic content for social channels
- Customer wins that never get told
- Unclear rights and consent processes
- Low employee participation in advocacy
- Generic creative across campaigns
Capabilities
Everything we cover in this engagement.
- UGC campaign concepts
- Submission tools and forms
- Release and rights management
- Briefing customers and employees
- Content curation and editing
- Paid UGC creator briefs
- Hashtag and tagging frameworks
- Performance reporting
Our process
A clear, predictable path from kickoff to outcomes.
Concept
Define campaign theme, mechanics, and audience.
Setup
Build submission tools, forms, and rights flow.
Recruit
Invite customers, employees, or partners to participate.
Curate
Review submissions, edit lightly, and clear rights.
Publish
Distribute UGC across channels and report on results.
Deliverables & outcomes
What you get
- Campaign concept document
- Submission tools and landing pages
- Release and rights records
- Curated UGC library
- Scheduled UGC posts
- Campaign performance report
Outcomes you can expect
- Authentic content from real users
- Stronger social proof on owned channels
- Documented usage rights for every asset
- Higher engagement on UGC posts
- Repeatable program for future campaigns
What clients say
My books were 90 days behind and I was avoiding my accountant. They cleaned up nine months of mis-categorized Shopify and Stripe entries, set up proper rules in QuickBooks, and now my close lands on day four of every month. First time in three years I opened a P&L without wincing. Cash forecasting actually makes sense now.
Our SDRs were spending two hours a day copying lead data between Salesforce, Outreach, and a Google Sheet nobody owned. They mapped the whole flow, stitched it together in n8n, and added a dedupe step we did not even know we needed. Got 38 hours a week back across the team. The SDRs were the ones who pushed to expand it further.
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ExploreFrequently asked questions
Quick answers to the questions we hear most.
How do you handle usage rights?
Can you run paid UGC too?
How do you encourage participation?
Do you edit the content?
Can we use UGC in paid ads?
Ready to put your customers and employees at the center of your content?
We design and run UGC programs that produce authentic social proof at scale.