Influencer Marketing

Overview

What we deliver

We identify, vet, and manage B2B creators and industry voices to extend your reach and build trust with the right audiences.

We run influencer marketing programs designed for B2B audiences, where credibility matters more than follower counts. Our team identifies relevant creators, analysts, podcasters, and niche voices, vets them against your audience and brand fit, and manages outreach, briefing, contracting, and content review. We work with you to define campaign goals, content types, usage rights, and disclosure standards, then coordinate timelines and approvals with each creator. We can run product reviews, thought leadership collaborations, LinkedIn co-posts, podcast guest spots, webinar features, and event partnerships. Performance is tracked through agreed metrics including reach, engagement, click-throughs, and pipeline influence where attribution allows. We keep a roster of trusted creators across industries so we can scale programs quickly and rotate partners based on what works. The result is third-party content that reaches your buyers in places they already trust.

Fit Check

Built for teams like yours

Who it's for

B2B brands targeting niche audiences
Companies entering new markets
SaaS launching new products
Teams supplementing thought leadership
Brands building category awareness

Pain points we solve

Difficulty finding credible B2B creators
Unclear ROI from past influencer work
No process for briefing or contracting
Compliance and disclosure concerns
Limited internal capacity to manage partners

What's included

Capabilities

Everything we cover in this engagement.

Creator research and shortlisting
Outreach and contracting
Campaign briefing
Content review and approvals
Disclosure and compliance management
Performance tracking
Usage rights negotiation
Roster management

How we work

Our process

A clear, predictable path from kickoff to outcomes.

01

Define

Set campaign goals, audience, and creator criteria.

02

Shortlist

Identify and vet candidate creators.

03

Contract

Negotiate scope, rights, and timelines.

04

Activate

Brief creators and review content before publishing.

05

Measure

Track performance and report on outcomes.

What you get

Deliverables & outcomes

What you get

Creator shortlist with rationale
Campaign brief documents
Signed creator contracts
Published creator content
Usage rights records
Campaign performance report

Outcomes you can expect

Reach into trusted niche communities
Third-party content that supports demand
Clearer process for influencer activations
Documented usage rights for repurposing
Measured impact on awareness and pipeline

Timeline

Six to eight weeks per campaign

Engagement

Monthly retainer, Project, Sprint

Tools we use

Upfluence, Modash, Traackr, LinkedIn Sales Navigator, Google Analytics 4

KPIs we track

Reach, engagement rate, click-throughs, branded mentions, pipeline influenced

Client stories

What clients say

"

Two weeks before our seed round we still did not have a defensible model. Their fractional CFO rebuilt our three-statement forecast, pressure-tested the assumptions, and walked me through every line before the partner meeting. We closed 1.4M on the terms we wanted. The investor specifically called out how clean the financials looked compared to the last five decks she had seen.

Hannah B.

"

We had 14 cornerstone pages stuck on page two for 18 months. Their SEO crew rewrote the internal linking, cleaned up our schema, and shipped 22 supporting briefs over a quarter. Eight of those pages broke top three by month five. Organic pipeline went from a trickle to our second-largest source. Felt like watching interest compound.

James T.

Proof