Strategy & Consulting
Fractional CMO and strategy advisory
Why this matters
Strategy and Consulting is the work we do when you need senior thinking, not execution capacity. Our fractional CMOs, marketing advisors, and specialist consultants work with founders, CEOs, and boards to set direction, build operating plans, and pressure-test the programs already in flight.
Typical engagements include fractional CMO retainers, go-to-market strategy projects, brand and positioning work, marketing function audits, agency and vendor selection, and board-level marketing reviews. We deliver strategy that the team can actually execute, supported by clear operating documents, hiring profiles, vendor briefs, and decision frameworks, not deck-only recommendations that sit on a shelf.
Key benefits
Senior thinking without the FTE cost
Operator-level strategy at a fraction of the cost of a full-time CMO or VP hire.
Strategy your team can execute
Operating plans, hiring profiles, and vendor briefs, not slideware that gathers dust.
Independent and conflict-free
Advisory engagements that are not tied to selling you execution work you do not need.
Board- and investor-ready output
Deliverables that hold up under scrutiny from boards, investors, and incoming leadership hires.
Services in Strategy & Consulting
6 services available in this group.
Fractional CMO Services
Senior marketing leadership on a part-time basis to set strategy and build the team.
We provide fractional CMO services for founders and CEOs who need experienced marketing leadership without a full-time executive hire.
Learn moreMarketing Audits
Structured marketing audits that identify the biggest gaps and the fastest wins.
We run independent marketing audits across strategy, channels, technology, and team to identify what is working, what is wasted, and what to…
Learn moreGo-to-Market Strategy
Go-to-market planning that aligns product, sales, and marketing around a clear path to revenue.
We build go-to-market strategies for new products, segments, and regions, covering ICP, positioning, pricing, channels, and the operating model to deliver them.
Learn moreOnline Reputation Management (ORM)
Ongoing reputation programs that protect brand search, reviews, and stakeholder perception.
We run online reputation management programs covering reviews, brand search results, executive profiles, and crisis response across review and media platforms.
Learn moreAffiliate Marketing Management
Managed affiliate and partner programs that drive revenue through trusted recommenders.
We build and manage affiliate marketing programs across major networks and direct partnerships, focused on profitable revenue from publishers, creators, and influencers.
Learn moreWhite-label Marketing for Agencies
Confidential delivery teams that operate under your brand for agencies scaling capacity.
We provide white-label marketing services for agencies, delivering SEO, paid media, content, design, and reporting under your brand and process.
Learn moreOur approach
Scope and stakeholder discovery
We align on the question, the audience for the work, and the decision the engagement must support.
Diagnostic and research
We review performance, interview stakeholders, and benchmark against category and stage-appropriate peers.
Strategy and operating plan
We produce direction, plan, and operating documents the executive team can act on inside a quarter.
Implementation oversight
Where engaged ongoing, we chair marketing reviews, coach leaders, and report progress to the board.
Frequently asked questions
What does a fractional CMO actually do?
How is this different from your execution services?
How long do strategy engagements typically run?
Do you work with private equity and portfolio companies?
Want help with Strategy & Consulting?
Book a 30-minute call. We will scope the right path for your goals.